Recently added articles from Response:
Questex reaches agreement with lenders on restructuring.(Field Reports)(Brief article)
Nov 01, 2009; ... NEWTON, Mass.--Questex Media Group Holdings Inc., parent company of Response and 22 other print magazines, is restructuring in an agreement with its lenders to reduce debt. The company's management remains in place, and it will continue to conduct business as usual. The ...
New testimonial guides promise to change the game starting Dec. 1.(Editor's Note)(Editorial)
Nov 01, 2009; ... With the Oct. 5 announcement of the Federal Trade Commission's (FTC) approval of changes to its Guides Concerning the Use of Testimonials and Endorsements, the regulatory group confirmed and finalized many changes that have long been feared by the direct response industry. At the same ...
FTC sets new guidelines for endorsements, testimonials.(Field Reports)
Nov 01, 2009; ... WASHINGTON--The Federal Trade Commission (FTC) announced the approval of final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations and celebrities, as well as the disclosure of important ...
Mercury media.(News Corner)(Chris Conderino and Mitchel G. Bader appointed)(Brief article)
Nov 01, 2009 ... Mercury Media announces the addition of Chris Conderino and Mitchel G. Bader to its executive roster. A New York media specialist, and a speaker at Response Expo 2007, Conderino is named EVP of planning and corporate DR, where ...
Warning letters from FDA cause decline in drug marketing.(Field Reports)(Brief article)
Nov 01, 2009; ... RESTON, Va.--Recent letters sent from the U.S. Food & Drug Administration (FDA) to large pharmaceutical manufacturers have caused a large decline in the number of sponsored link exposures by drug marketers, according to a recent comScore report. Sponsored link exposures dropped by about 50 ...