Recently added articles from Response:
What Red October? The time is now for DRTV to gain media market share.(Editor's Note)
Oct 01, 2009; ... Thus far in 2009, Response's media billings research--in-house for long-form DRTV and in conjunction with TNS Media Intelligence (TNSMI) for short-form DRTV and DR radio--have shown a market that is predictably down during the worst American recession since the 1930s. As a ...
LaLanne's 95th birthday soiree raises $250K in ovarian cancer fight.(Field Reports)
Oct 01, 2009; ... BEVERLY HILLS, Calif. -- "The Godfather of Fitness," Jack LaLanne--a longtime TV fitness star and the endorser of Tristar Products' successful Jack LaLanne Power Juicer for much of the past decade--celebrated his 95th birthday in style, with California Gov. Arnold Schwarzenegger among 350 ...
Allstar teams with rock band Weezer on new Snuggie.(Field Reports)
Oct 01, 2009; ... TUSTIN, Calif. -- On Sept. 18, principal shooting occurred for a new DRTV campaign for Allstar Marketing's latest iteration of its blanket sensation, the Snuggie. Teaming with top-selling alt-rock band Weezer--well known for such hits as "The Sweater Song," "Buddy Holly," "Say It Ain't So" ...
Research the IMS top DRTV national cable ranking.
Oct 01, 2009 ... <Pre> TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING PRICE OFFERED AIRS COMPANYHEALTH & FITNESS 1 P90X Beachbody 3 payments of 504 ...
2Q 2009 long-form media billings decline $49 million: timeslots break the 600,000 mark as the average cost of a half-hour block shrinks by one-third.(Research 2Q Long-Form 2009 Media Billings)
Oct 01, 2009; ... Evoking grim reminders of 2005, second-quarter 2009 long-form DRTV media billings fell 16 percent--a $49.3 million slide to $260,805,000. This result is just $10 million above 2Q 2005's $250.8 million total. In step with 1Q 2009, this quarter also notched two more important records--the ...