Response back issues from January 2007:
In the era of expanding technology, DR answers Wanamaker's lament.(direct response marketing's returns)
Jan 01, 2007; ... <Pre> Half the money I spend on advertising is wasted; the trouble is I don't know which half. --John Wanamaker (1838-1922) </Pre> If Philadelphia business and advertising legend John Wanamaker lived today, he'd have found the answer to his "trouble" made crystal clear to him many ...
Trudeau pulls the plug on ERA lawsuit appeal.(FieldReports)
Jan 01, 2007; ... VENTURA, Calif. -- On Nov. 29, a California Appellate Court posted the "voluntary dismissal" of popular infomercial host Kevin Trudeau's appeal in his lawsuit against the Electronic Retailing Association (ERA). According to court records, Trudeau's camp requested the dismissal on Nov. 28, ...
Nielsen meets with clients to discuss commercial ratings.(Nielsen Media Research Inc. plans to provide ratings for television advertising)(Brief article)
Jan 01, 2007; ... NEW YORK -- Nielsen met with more than 100 clients on Dec. 7 to discuss options in how to provide and track short-form commercial ratings for television advertising. The company has been working diligently with these clients for the past several months to find a program that satisfies all ...
Francis sentenced to community service in Florida 'Girls Gone Wild' case.(FieldReports)
Jan 01, 2007; ... PANAMA CITY, Fla. -- On Dec. 13, Florida U.S. District Court judge sentenced Mantra Films Inc. and "Girls Gone Wild" founder Joe Francis--as well as the company's president, general counsel and chief financial officer--to eight hours each of community service per month for the next 30 ...
FTC to host workshop on broadband connectivity competition policy.(FieldReports)
Jan 01, 2007 ... WASHINGTON -- The Federal Trade Commission (FTC) will host a two-day public workshop on broadband connectivity competition policy on Feb. 13-14. Scheduled for Washington, D.C., the workshop will feature experts from the government and businesses, as well as consumer advocates and academics ...
Direct Response Academy.(NewsCorner)
Jan 01, 2007; ... The Direct Response Academy's latest two-day seminar is set for Feb. 21-22 at the Blue Moon Hotel in Miami's historic South Beach Art Deco district. The seminar quickly teaches the powerful secrets used for years to create ...
Livemerical.(NewsCorner)
Jan 01, 2007; ... Livemerical appointed Brian Halaschak as chief financial officer. Based in the Indiana office, Halaschak will be ...
Kelley Drye Collier Shannon.(Partners Lewis Rose, John E. Villafranco and Ivan J. Wasserman ranked in 'The Best Lawyers in America' list)(Brief article)
Jan 01, 2007; ... Three lawyers from the firm Kelley Drye Collier Shannon were included in the advertising law category of "The Best Lawyers in America" list for the Washington, D.C./Virginia/Maryland area. The rankings appeared ...
QVC.(David Frey promoted)(Brief article)
Jan 01, 2007; ... QVC promoted David Frey to president of QVC Intl., effective Jan. 1. Frey assumed the role currently held by Bill Costello, whose retirement was announced in 2005 ....
Inter/Media Advertising.(NewsCorner)
Jan 01, 2007; ... Inter/Media Advertising hired Grant Rosenquist as vice president of analytics and technology. In his new position, Rosenquist will be responsible for creating, enhancing and managing the company's proprietary technology systems and optimize ad dollars. Inter/Media has also created a ...
Viacom Inc.(NewsCorner)
Jan 01, 2007; ... Viacom Inc. formed a new division to manage male-oriented channels such as Comedy Central and Spike TV to increase advertising sales. Doug ...
Backchannelmedia Inc.(NewsCorner)
Jan 01, 2007; ... Backchannelmedia Inc. appointed Mark Solley as vice president of creative services. In this position, Solley will be responsible ...
hawthorne.(NewsCorner)
Jan 01, 2007; ... hawthorne direct recently won three Videographer Awards. Rockabilly won the Award of Excellence; OxiClean ...
Atomic Direct.(Drill Doctor infomercial)(Brief article)
Jan 01, 2007; ... Atomic Direct's Drill Doctor drill bit sharpener infomercial has been on TV for five consecutive years, making it the longest running tool infomercial in history, according to Jordan ...
Bob Circosta Communications.(NewsCorner)
Jan 01, 2007; ... Bob Circosta Communications hired Scott Pinsket as director of marketing and media relations ....
Backchannelmedia.(NewsCorner)
Jan 01, 2007; ... Backchannelmedia is hosting a cocktail reception during the Electronic Retailing Association's (ERA) annual event in Miami Beach on Jan. 28. Sponsored by The Jay Group, with ...
Jordan Whitney's program rankings.(infomercials)(Table)
Jan 01, 2007 ... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of national cable and broadcast markets for the week ...
The IMS top DRTV national cable rankings.(Infomercial Monitoring Service Inc., direct response television advertisin)(Table)
Jan 01, 2007 ... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for November 2006. Based solely on frequency of programs aired on national cable networks monitored ....
Backchannelmedia DRTV snapshots.(research, direct response television advertising)(Table)
Jan 01, 2007 ... Copyright 2007. All rights reserved. Backchannelmedia Inc., 107 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications Commission (FCC) and Axciom. Research time ...
TMP search engine Internet popularity report.(Transactional Marketing Partners, web sites ranked by number of searches)(Brief article)
Jan 01, 2007 ... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for November 2006. The data has been provided by Google for searches on its site and Overture for Yahoo! and MSN searches. <Pre> RANK ...
Obtaining realistic results isn't difficult if planned out properly.(testimonial management)
Jan 01, 2007 ... As an industry, we are all aware of the importance of following the most basic required principle of testimonial management: testimonials must be authentic--unpaid and uncoached in any way. If you follow this principle, only then can you begin to understand the true importance of powerful ...
A sixth straight quarter of long-form record breakers: total number of timeslots slips as media costs rise during third-quarter 2006.(research)
Jan 01, 2007; ... An 8.4-percent increase--nearly $22.3 million--helped set a new third-quarter long-form DRTV media billings record of $287,263,300, marking 2006's third consecutive record-setting quarter and the sixth straight quarter of record-setting numbers overall. Even with rising media costs, the ...
Sports Illustrated lights up the scoreboard with DR: well into its second decade of DRTV advertising, Jonathan Shar says the leader in sports journalism remains totally invested in all forms of direct response.(Cover story)
Jan 01, 2007; ... "From a consumer standpoint, in our industry, we're a premium priced product," says Jonathan Shar, Sports Illustrated's vice president of consumer marketing. "Therefore the economics can work out on TV. At the end of the day, you know how much you spent, how much you made and you can ...
Traditional sports, not-so-traditional marketing: major sports marketers, from Reebok to the NFL and the WNBA, are finding success in various forms of direct response.(Sports & Fitness Market)
Jan 01, 2007; ... The sports industry has discovered that reaching consumers has never been easier than in the past several years. With the click of a mouse, sports fans can sign up for their favorite team's latest news. These teams can E-mail fans regarding upcoming ticket sales and special discounts for ...
Driving the Latin beat: U.S. and overseas Hispanic markets continue to present good opportunities for DRTV marketers willing to put the time into it.(6th Annual Latin American Guide)
Jan 01, 2007; ... The Hispanic market is hot, hot, hot right now for DRTV marketers looking to sell their wares in the U.S. and Latin America, where countries like Venezuela and Brazil present new opportunities for those willing to work at it. In this sixth annual look at the domestic and overseas Hispanic ...
Ending the scourge of counterfeit products: Response's Editorial Advisory Board and experts in the international DR marketing field discuss how counterfeit products are hurting the business. How can you help stop the bleeding?(International Anti-Counterfeiting Coalition)(Column)
Jan 01, 2007; ... In recent months, the problem of counterfeit products in the direct response marketing world has intensified. Certainly, many marketing executives have heard one horror story after another of intellectual property theft. Many may believe that it couldn't possibly happen to them--they have ...
DRTV's move into traditional advertising: how DRTV is making its way into a domain once reserved for brand marketers.(Media Zone)
Jan 01, 2007; ... Television advertising return on investment (ROI) is no longer just the province of DRTV marketers--and we have the Internet to thank. During the past 10 years, Internet search, with its known cost-per-leads or clicks (and now comprising more than 40 percent of all online advertising), has ...
Dreams and nightmares: taking DR products to retail.(direct response, retailing)
Jan 01, 2007; ... The dream of nearly all DR marketers is to see their product on the shelves of tens of thousands of retailers across the country. Unfortunately for many companies, this dream often turns into their worst nightmare. But this is only discovered after losing thousands of dollars paid to ...
Lead generation and management strategies that get results: applying new marketing fundamentals in the Internet era.(Net gains)
Jan 01, 2007; ... Achieving results is the core mandate of any B2B or B2C marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible and turning those leads into customers. The starting line ...
Looking back tells us what's ahead for the FTC in 2007.(Federal Trade Commission's priorities)
Jan 01, 2007; ... As those of you who were paying attention in class remember, the month of January is named for the Roman god Janus, who had two faces and could look forward and backward at the same time. For regulatory lawyers, January is a time to figure out what the government might be up to in the ...
It's the elephant in the room--or is it?(Market strategy)(Column)
Jan 01, 2007; ... There is a tale of four blind men who were led into a room with an elephant in it. The first man, who felt the elephant's leg, described it as a tree. The second man, who felt the ear, described it as an enormous fan. The third, who felt the body, described it as a solid wall. The fourth, ...
Meet our advertisers.
Jan 01, 2007 ... Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com See our ad on page 30 Backchannelmedia Inc. CONTACT: Michael Kokernak PHONE: 617-728-3626 E-MAIL: ...
Response ... on the road.(But Wait, There's More!)
Jan 01, 2007 ... The month of December was full of company holiday events across the direct response nation. From MTV and Cannella Response Television's events in both California and New York to Mercury Media's annual bash in Santa Monica, Calif, and REVShare's Hudson River cruise in New York, Response ...