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USR's Allegra brings ISDN flexibility to LANs. (U.S. Robotics' Allegra ISDN adapters) (Hardware Review)(Evaluation)
Computer Shopper; Nov 1, 1996; ; 700+ Words ...versatility, an Allegra adapter can be...speed digital communications. Allegra BRI (U) U.S...www.usr.com Direct Price: $549 USR's Allegra line of ISDN adapters...speed remote communication.
Printer in transition: Allegra Print establishes its identity.
Printing News; Aug 18, 2008; ; 700+ Words ...design, and business communication solutions providers...During the past decade, Allegra Print & Imaging...the company offers. Allegra Print & Imaging...providers: Although Allegra makes every conscious...an AB Dick DPM 2000 direct-to-plate, and Allegra...
The making of...Allegra's "ahhh!"
Pharmaceutical Executive; Jul 1, 1998; ; 700+ Words ...Web sites related to Allegra-one for the product...into the identity of Allegra. When people visit...the personality of Allegra and associate with...product information. Direct-to-patient communications. Yes, the place...
Campbell wins Sepracor acc't; Inventor of the blockbuster Allegra dedicates $100 million to new drug.
Advertising Age; Jun 25, 2001; ; 700+ Words ...allergy medication Allegra, awarded its estimated...first foray as a direct-to-consumer...shop for its direct-to-consumer...which handles communications to the medical profession...spent on Aventis' Allegra-to compete in...develop such as Allegra and respiratory...
Direct to you: TV drug ads that make sense. (includes related articles on pharmaceutical products advertising on the Internet and ad regulations)
FDA Consumer; Jan 1, 1998; ; 700+ Words ...s main competitor, Allegra, were equally unrevealing...makers of Claritin and Allegra soon began airing revised...agrees that these "direct-to-consumer" ads...advertising, and communications, "Direct-to-consumer advertising...
Pfizer hires Wunderman to handle Zyrtec.(Direct)(direct marketing and relationship marketing)(Brief Article)
Medical Marketing & Media; Oct 1, 2003; ; 700+ Words ...Wunderman to handle all direct marketing and relationship...New York office will direct the account, which...competes with Aventis' Allegra, as well as Clarilin...It's basic DTP communications," said Kessel...to be all media--direct mail, Web-based and...
DTC Perspectives Magazine Names Top 25 Direct-to-Consumer Pharmaceutical Marketers of 2003.
Business Wire; Feb 25, 2003; 700+ Words ...to the advancement of direct-to-consumer (DTC...Director, Integrated Communications Osnat Benshashon Amgen...Director Marketing, Allegra Ann Grimm GSK Senior...faces behind prominent direct-to-consumer campaigns...magazine dedicated to direct-to-consumer marketing...
Ads for drugs: `Hucksterism' or a public service? Advertisers, doctors clash on the merits of direct-to-consumer ads
The Milwaukee Journal Sentinel; Apr 13, 1998; ; 700+ Words ...insurance executives say direct-to-consumer ads...with commercials for Allegra or Claritin, he said...open the channels of communication rather than to close...he railed against direct-to-consumer advertising...products." Cohen said direct marketing of prescription...
Direct-to-Lou
Pharmaceutical Executive; Mar 1, 2000; ; 700+ Words ...Pharmaceutical Executive presents Direct-to-Lou, a feature that examines direct-toconsumer topics in today...vice-president at SCP Communications, a publishing, research...surfing" reminder ad for Allegra (fexofenadine). However...
Six predictions for DTC advertising. (direct-to-consumer)
Medical Marketing & Media; Mar 1, 1997; ; 700+ Words ...forgivable. In those days, direct-to-consumer (DTC) advertising...current consumer campaign for Allegra suggests you don't. Everyone...Wrong again. Witness the direct-to-patient communication for Nolvadex (breast cancer...
Can't we get better DTC advertising research?(direct to consumer marketing)
Medical Marketing & Media; Feb 1, 2000; ; 700+ Words ...assessing the impact of direct-to-consumer advertising...Coalition for Healthcare Communications (CHC), which keenly monitored the debate on direct-to-consumer advertising...Zyban (68 percent), Allegra (66 percent), and Propecia...
DTC marketers, agencies dance around small talent pool.(direct-to-consumer)(Brief Article)(Statistical Data Included)
Advertising Age; May 27, 2002; ; 700+ Words ...about the challenges facing direct-to-consumer pharmaceutical...amp; Associates, Cordiant Communications Corp.'s Bates USA) before...director of integrated marketing communications. Regardless of how many...Aventis Pharmaceuticals' Allegra, GlaxoSmithKline's Paxil...
AGAINST THE GRAIN
Smart Business Detroit; Feb 1, 2009; ; 700+ Words ...consolidating print and graphic communications industry, where growth...president and CEO of Allegra. "Second to that...franchise concept." For Allegra's leaders, seeking...the people who have direct contact with Allegra's customers. It...
Putting ink on paper.
Florida Times-Union (Jacksonville, FL); May 28, 2006; 700+ Words ...hopes to double its 11 Allegra Print & Imaging...area alone. Typical Allegra shops specialize in...high-volume copying, direct mail, binding and delivery services. Allegra, of which Domino...experience in graphic communications. For a franchise fee...
2001 Global Award Finalists.
Medical Marketing & Media; Jan 1, 2002; 700+ Words ...Taylor, Chicago, IL "Allegra Pediatric Interactive...Taylor, Chicago, IL "Allegra CIU Interactive Sales...Taylor, Chicago, IL "Allegra-D Direct Mail" Abelsen-Taylor...Advanced Clinical Communications, "Nosocomial Educational...
Career Paths
Press-Telegram Long Beach, CA.; Jul 29, 2007; 625 Words ...recently honored by Allegra Network with the franchise...1419 Santa Fe Ave., Allegra Print & Imaging in Long...black and white output direct from electronic files...marketing consultation. Allegra Print & Imaging is a...largest print and graphic communications franchises linking more...
Pharmaceutical Industry's DTC Advertising Trend is Focus of PricewaterhouseCoopers Health Care Services Conference.
Business Wire; Jul 20, 1998; 700+ Words ...most effective to go direct to the consumer with...environment is right for direct-to-consumer (DTC...director of Medicus Communications, a leading DTC pharmaceutical...Prilosec, Imitrex, Allegra, Prozac, Premarin...and DTC launches of Allegra and DTC advertising...
PFIZER SEEKS NEW AGENCY FOR ZYRTEC BIZ: DESPITE AWARD-WINNING WORK, $75 MIL ACCOUNT UP FOR GRABS.(Brief Article)
Advertising Age; May 17, 1999; ; 700+ Words ...November switched its Allegra brand's direct-to-consumer work...healthcare-only Medicus Communications, New York. Zyrtec...consultancy IMS Health. Allegra was third with $324...reported U.S. sales of Allegra at $139 million...
NAPL Announces First Marketing Excellence Awards
Targeted News Service; Feb 23, 2009; 700+ Words ...printing and graphic communications industry, announces...Gold: Customer Pulse, Allegra Print & Imaging...Silver: Survey, Allegra Print & Imaging...Graphics, Charlotte, NC Direct Mail Silver: Intelligent...Silver: Sweet Sixteen, Allegra Print & Imaging...
2003 Ad Agency Review. (A-C).(Directory)
Medical Marketing & Media; Jul 1, 2003; 700+ Words ...exhibits 10.0 10.0 Direct marketing 15...Pharmaceuticals: Allegra, Allegra-D; Biogen...Ind. A.C. Communications Inc. 130 Skyline...exhibits 10.0 10.0 Direct marketing 20...client services: Direct mail programs...
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