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Martini revamps Web site as part of digital strategy overhaul.(martiniracing.com, Bacardi-Martini Ltd.)(Brief article)
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New Media Age; Mar 30, 2006; 700+ Words
Bacardi-Martini is overhauling the digital strategy for its Martini brand in a bid to make the drink...rethink has resulted in a redesigned Martini Web site which will act as a portal...Copyright: Centaur Communications Ltd. and licensors
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Bombay Sapphire puts digital out to pitch.(Bacardi-Martini Ltd. contracts with Agency.com and Meme)(Brief article)
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New Media Age; Feb 1, 2007; 700+ Words
...Sapphire is the first major Bacardi-Martini brand to put its digital...after it was revealed that Bacardi-Martini was reviewing...NMA 14.12.06). bacardi-martini.co.uk Copyright...Centaur Communications Ltd. and licensors
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Bacardi developing rum premix.(Beers--Wines--Spirits)(Bacardi-Martini Ltd.)
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Grocer; Jan 17, 2004; 700+ Words
Rosie Davenport Bacardi-Martini is developing a new premixed cocktail to extend...innovation said the product would be separate to Bacardi-Martini's market leading RTD range Bacardi Breezer. She said: "It is an entirely new product...
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Bacardi Breezer introduces another fab idea; Bacardi Breezer, the UK's number one premium packaged spirit (PPS) is continuing to lead the category and drive sales with the launch of Bacardi Breezer Minis. (Promotional feature from Bacardi-Martini LTD).(United...
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Grocer; Jul 13, 2002; 700+ Words
...senior trade marketing manager for Bacardi-Martini comments: "The popularity of...off-trade has not been lost on Bacardi Breezer. It is the only PPS to...rocketing and we anticipate that Bacardi Breezer Minis will improve both...
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Rum do as Vinnie goes.(Beers--Wines--Spirits)(Bacardi-Martini Ltd. ends Vinnie Jones contract)(Brief Article)
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Grocer; Apr 3, 2004; 700+ Words
...Jones has been axed as the face of Bacardi rum after three years. Ending...the footballer-turned-actor, Bacardi-Martini said it would not renew Jones...three television campaigns for Bacardi, with the most recent 'Latin...
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Bacardi-Martini signs up as Drambuie distributor. (Beers Wines Spirits).(Drambuie Liqueur Company Ltd.)(Brief Article)
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Grocer; Jun 1, 2002; 700+ Words
...brand out of the Guinness UDV portfolio and signed up Bacardi-Martini as the new UK distributor from July 1. Drambuie's UK sales director Dominic Carter said: "Bacardi shares our aspirations and we feel it will give our...
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Martini's Rosato is red, white and new.(drinks)(Bacardi-Martini Ltd.)(Brief article)
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Grocer; Jun 9, 2007; 700+ Words
Martini is tapping into the rose trend by launching...white and red wine. The pink-coloured Martini Rosato has an aroma of cloves and cinnamon...pomegranate juice to enjoy the full flavour. Martini also hopes to perk up the vermouth category...
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Bacardi-Martini calls review of global roster of digital agencies.(Brief article)
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New Media Age; Dec 14, 2006; 700+ Words
...hired by Bacardi-Martini in July (NMA 06...working with Graphico, Bacardi-Martini has this...Five) relaunched Bacardi Breezer's web presence last year. bacardi-martini.co.uk...Centaur Communications Ltd. and licensors
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Bacardi-Martini looks to India for global brand chief.(Jeff McDonald joins Bacardi Martini Services)(Brief article)
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Marketing Week; Dec 7, 2006; 700 Words
Bacardi-Martini is understood to have...brand director for its Bacardi brand. McDonald was...marketing director for Bacardi Brown-Forman Brands...Carter, who moved to Bacardi Global Brands (BGB...Centaur Communications Ltd. and licensors
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Bacardi-Martini launches global vermouth review.(Bacardi Martini Services, advertising contract)(Brief Article)
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Marketing Week; Jul 28, 2005; 700+ Words
Bacardi-Martini has started a multi...does advertising for Bacardi Breezer and recently...appointed to handle Bacardi Breezer without a...after it contested Bacardi's #10m Carta Blanca...Centaur Communications Ltd. and licensors
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Bacardi raids spirits for marketing chief.(Bacardi-Martini UK promoted Andrew Carter)(Brief Article)
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Marketing Week; Jan 5, 2006; 674 Words
Bacardi-Martini UK has promoted Andrew...December 1, 2005). Bacardi-Martini UK has now...who will report to Bacardi-Martini UK chief...development of the Bacardi rum portfolio, Martini...Centaur Communications Ltd. and licensors
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Bacardi-Martini ups strategy with appointment of global digital head.(Ian James)(Brief article)
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New Media Age; Jul 6, 2006; 700+ Words
...Drinks company Bacardi-Martini has redoubled its drive...brands, which include Bacardi and Bacardi Breezer, Martini, Grey...platforms division. In March Bacardi-Martini overhauled the...Centaur Communications Ltd. and licensors
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Bacardi-Martini picks UK head for global role.(Adam Hillyer promoted)(Brief article)
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Marketing Week; May 11, 2006; 657 Words
Bacardi-Martini has promoted Adam...services director for Bacardi Global Brands. As...Hillyer will work across Bacardi's portfolio in order...service provided to Bacardi's various markets...Centaur Communications Ltd. and licensors
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Bacardi launches spirit with low calorie content.(Bacardi Martini Services lanches Island Breeze spirit)(Brief Article)
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Marketing Week; Apr 14, 2005; 700+ Words
Bacardi-Martini is launching a low...which is made with Bacardi rum infused with fruit...not been ruled out. Bacardi-Martini chairman...this year in the UK, Bacardi-Martini appointed...Centaur Communications Ltd. and licensors
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Bacardi-Martini promotes sales chief to global role.(Maurice Doyle )(Brief Article)
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Marketing Week; Dec 1, 2005; 700+ Words
Bacardi-Martini UK has promoted commercial...marketing role for the Bacardi brand (MW last week...and will be based at Bacardi-Martini's Weybridge...his way up through Bacardi-Martini's European...Centaur Communications Ltd. and licensors
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David handed top global Bacardi marketing role.(Bacardi Martini Services appoints Stella David)(Brief Article)
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Marketing Week; Nov 24, 2005; 700+ Words
Bacardi-Martini has promoted long...for the launch of Bacardi Breezer in 1994...marketing chief for Bacardi. Her appointment...Michele Recalt as global Bacardi chief marketing officer...Centaur Communications Ltd. and licensors
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AUSTRALIA'S LION NATHAN & BACARDI-MARTINI ENTER JOINT VENTURE.
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AsiaPulse News; Mar 14, 2003; 527 Words
...Asia Pulse - Australia's Lion Nathan Ltd (ASX:LNN) and Bacardi-Martini have entered into a 50/50 joint venture...brands in Australia. The joint venture, Bacardi Lion, is a merger of Bacardi-Martini's Quality Brands International...
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A matter of translation. (Beers Wines Spirits).(Bacardi-Martini repackages, renames Gold rum product)(Brief Article)
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Grocer; Apr 6, 2002; 666 Words
Bacardi-Martini is overhauling its Gold rum, giving...Oro, meanwhile, will provide the Bacardi rum brand with a "unique point of...Ray, director of trade marketing for Bacardi-Martini Ltd. "Oro supports the Bacardi brand...
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Bacardi-Martini appoints specialist digital agency.(contracts)(Brief article)
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Marketing Week; May 4, 2006; 700+ Words
...manufacturer Bacardi-Martini has appointed full...the latest sign that Bacardi, in line with other...of future activity for Bacardi. Graphico's appointment follows soon after Bacardi revealed it was launching...Centaur Communications Ltd. and licensors
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In 2004, a Number of Vodka Brands Changed Hands Including Grey Goose, Which Was Purchased by Bacardi Martini for a Cool US $2.7Bn -- The Global Market for Vodka and Gin.
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Business Wire; Dec 22, 2005; 700+ Words
...which was purchased by Bacardi Martini for a cool US$2.7bn...Forman Eristoff - Owner: Bacardi -Martini Gorbatschow...Brands Bombay - Owner: Bacardi Martini Brand index Vodka Altia Group Ltd Bacardi Martini Berentzen...
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