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Martini revamps Web site as part of digital strategy overhaul.(martiniracing.com, Bacardi-Martini Ltd.)(Brief article)
New Media Age; Mar 30, 2006; 700+ Words Bacardi-Martini is overhauling the digital strategy for its Martini brand in a bid to make the drink...rethink has resulted in a redesigned Martini Web site which will act as a portal...Copyright: Centaur Communications Ltd. and licensors
Bombay Sapphire puts digital out to pitch.(Bacardi-Martini Ltd. contracts with Agency.com and Meme)(Brief article)
New Media Age; Feb 1, 2007; 700+ Words ...Sapphire is the first major Bacardi-Martini brand to put its digital...after it was revealed that Bacardi-Martini was reviewing...NMA 14.12.06). bacardi-martini.co.uk Copyright...Centaur Communications Ltd. and licensors
Bacardi developing rum premix.(Beers--Wines--Spirits)(Bacardi-Martini Ltd.)
Grocer; Jan 17, 2004; 700+ Words Rosie Davenport Bacardi-Martini is developing a new premixed cocktail to extend...innovation said the product would be separate to Bacardi-Martini's market leading RTD range Bacardi Breezer. She said: "It is an entirely new product...
Bacardi Breezer introduces another fab idea; Bacardi Breezer, the UK's number one premium packaged spirit (PPS) is continuing to lead the category and drive sales with the launch of Bacardi Breezer Minis. (Promotional feature from Bacardi-Martini LTD).(United...
Grocer; Jul 13, 2002; 700+ Words ...senior trade marketing manager for Bacardi-Martini comments: "The popularity of...off-trade has not been lost on Bacardi Breezer. It is the only PPS to...rocketing and we anticipate that Bacardi Breezer Minis will improve both...
Rum do as Vinnie goes.(Beers--Wines--Spirits)(Bacardi-Martini Ltd. ends Vinnie Jones contract)(Brief Article)
Grocer; Apr 3, 2004; 700+ Words ...Jones has been axed as the face of Bacardi rum after three years. Ending...the footballer-turned-actor, Bacardi-Martini said it would not renew Jones...three television campaigns for Bacardi, with the most recent 'Latin...
Bacardi-Martini signs up as Drambuie distributor. (Beers Wines Spirits).(Drambuie Liqueur Company Ltd.)(Brief Article)
Grocer; Jun 1, 2002; 700+ Words ...brand out of the Guinness UDV portfolio and signed up Bacardi-Martini as the new UK distributor from July 1. Drambuie's UK sales director Dominic Carter said: "Bacardi shares our aspirations and we feel it will give our...
Martini's Rosato is red, white and new.(drinks)(Bacardi-Martini Ltd.)(Brief article)
Grocer; Jun 9, 2007; 700+ Words Martini is tapping into the rose trend by launching...white and red wine. The pink-coloured Martini Rosato has an aroma of cloves and cinnamon...pomegranate juice to enjoy the full flavour. Martini also hopes to perk up the vermouth category...
Bacardi-Martini calls review of global roster of digital agencies.(Brief article)
New Media Age; Dec 14, 2006; 700+ Words ...hired by Bacardi-Martini in July (NMA 06...working with Graphico, Bacardi-Martini has this...Five) relaunched Bacardi Breezer's web presence last year. bacardi-martini.co.uk...Centaur Communications Ltd. and licensors
Bacardi-Martini looks to India for global brand chief.(Jeff McDonald joins Bacardi Martini Services)(Brief article)
Marketing Week; Dec 7, 2006; 700 Words Bacardi-Martini is understood to have...brand director for its Bacardi brand. McDonald was...marketing director for Bacardi Brown-Forman Brands...Carter, who moved to Bacardi Global Brands (BGB...Centaur Communications Ltd. and licensors
Bacardi-Martini launches global vermouth review.(Bacardi Martini Services, advertising contract)(Brief Article)
Marketing Week; Jul 28, 2005; 700+ Words Bacardi-Martini has started a multi...does advertising for Bacardi Breezer and recently...appointed to handle Bacardi Breezer without a...after it contested Bacardi's #10m Carta Blanca...Centaur Communications Ltd. and licensors
Bacardi raids spirits for marketing chief.(Bacardi-Martini UK promoted Andrew Carter)(Brief Article)
Marketing Week; Jan 5, 2006; 674 Words Bacardi-Martini UK has promoted Andrew...December 1, 2005). Bacardi-Martini UK has now...who will report to Bacardi-Martini UK chief...development of the Bacardi rum portfolio, Martini...Centaur Communications Ltd. and licensors
Bacardi-Martini ups strategy with appointment of global digital head.(Ian James)(Brief article)
New Media Age; Jul 6, 2006; 700+ Words ...Drinks company Bacardi-Martini has redoubled its drive...brands, which include Bacardi and Bacardi Breezer, Martini, Grey...platforms division. In March Bacardi-Martini overhauled the...Centaur Communications Ltd. and licensors
Bacardi-Martini picks UK head for global role.(Adam Hillyer promoted)(Brief article)
Marketing Week; May 11, 2006; 657 Words Bacardi-Martini has promoted Adam...services director for Bacardi Global Brands. As...Hillyer will work across Bacardi's portfolio in order...service provided to Bacardi's various markets...Centaur Communications Ltd. and licensors
Bacardi launches spirit with low calorie content.(Bacardi Martini Services lanches Island Breeze spirit)(Brief Article)
Marketing Week; Apr 14, 2005; 700+ Words Bacardi-Martini is launching a low...which is made with Bacardi rum infused with fruit...not been ruled out. Bacardi-Martini chairman...this year in the UK, Bacardi-Martini appointed...Centaur Communications Ltd. and licensors
Bacardi-Martini promotes sales chief to global role.(Maurice Doyle )(Brief Article)
Marketing Week; Dec 1, 2005; 700+ Words Bacardi-Martini UK has promoted commercial...marketing role for the Bacardi brand (MW last week...and will be based at Bacardi-Martini's Weybridge...his way up through Bacardi-Martini's European...Centaur Communications Ltd. and licensors
David handed top global Bacardi marketing role.(Bacardi Martini Services appoints Stella David)(Brief Article)
Marketing Week; Nov 24, 2005; 700+ Words Bacardi-Martini has promoted long...for the launch of Bacardi Breezer in 1994...marketing chief for Bacardi. Her appointment...Michele Recalt as global Bacardi chief marketing officer...Centaur Communications Ltd. and licensors
AUSTRALIA'S LION NATHAN & BACARDI-MARTINI ENTER JOINT VENTURE.
AsiaPulse News; Mar 14, 2003; 527 Words ...Asia Pulse - Australia's Lion Nathan Ltd (ASX:LNN) and Bacardi-Martini have entered into a 50/50 joint venture...brands in Australia. The joint venture, Bacardi Lion, is a merger of Bacardi-Martini's Quality Brands International...
A matter of translation. (Beers Wines Spirits).(Bacardi-Martini repackages, renames Gold rum product)(Brief Article)
Grocer; Apr 6, 2002; 666 Words Bacardi-Martini is overhauling its Gold rum, giving...Oro, meanwhile, will provide the Bacardi rum brand with a "unique point of...Ray, director of trade marketing for Bacardi-Martini Ltd. "Oro supports the Bacardi brand...
Bacardi-Martini appoints specialist digital agency.(contracts)(Brief article)
Marketing Week; May 4, 2006; 700+ Words ...manufacturer Bacardi-Martini has appointed full...the latest sign that Bacardi, in line with other...of future activity for Bacardi. Graphico's appointment follows soon after Bacardi revealed it was launching...Centaur Communications Ltd. and licensors
In 2004, a Number of Vodka Brands Changed Hands Including Grey Goose, Which Was Purchased by Bacardi Martini for a Cool US $2.7Bn -- The Global Market for Vodka and Gin.
Business Wire; Dec 22, 2005; 700+ Words ...which was purchased by Bacardi Martini for a cool US$2.7bn...Forman Eristoff - Owner: Bacardi -Martini Gorbatschow...Brands Bombay - Owner: Bacardi Martini Brand index Vodka Altia Group Ltd Bacardi Martini Berentzen...
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