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Consumer data drives Spiegel's growth: Riscon told; Spiegel's Shea calls database invaluable to its marketing, Bauer's store placements. (National Retail Federation trade show; President Jack Shea)
Daily News Record; Oct 12, 1994; ; 700+ Words ...Shea said the aggressive marketing strategy is helping Spiegel...that includes its Eddie Bauer unit and its foray into...however, that database marketing and other technology...POS data for targeted marketing to reach niches." Shea...Image and the Bombay Co. are among the retailers...
EDDIE BAUER NAMES NEW MERCHANDISING AND MARKETING HEAD
PR Newswire; Dec 10, 1991; 700+ Words EDDIE BAUER NAMES NEW MERCHANDISING AND MARKETING HEAD REDMOND, Wash...president of merchandising/marketing, effective Jan. 2...both store and catalog marketing. He will report to...a division of May Co. His 20 years of experience...
RE-LEARNING THE BASICS OF MARKETING.(using Eddie Bauer Inc. and EBags Inc. as examples)(Brief Article)(Statistical Data Included)
WWD; Feb 23, 2001; ; 700+ Words ...of marketing for Eddie Bauer Retail North America...Retail Advertising & Marketing Association here. As...the budgets devoted to marketing. But panelists at the...online and off-line marketing efforts together...such as J.C. Penney Co., Lands' End and L...
Eddie Bauer helped Ford start an SUV giant.(Marketing)(Brief Article)
Automotive News; Oct 27, 2003; 700+ Words ...imagine a more effective co-branding association than the one Ford Motor Co. has with Eddie Bauer. "It's the behemoth...lineup.'' No affinity marketing tie-up in auto industry...Scott, Ford truck group marketing manager. "At the time...
Giant Bicycles, Eddie Bauer Create Partnership to Launch New Line of Bicycles
PR Newswire; Sep 2, 1998; 700+ Words ...everyone. The Giant/Eddie Bauer partnership and line of...millions of active Eddie Bauer customers who ride recreationally...in concert with Eddie Bauer's approach to strategic...agreements with The Ford Motor Co., The Lane Company and...an industry where marketing and promotion have ...
Bauer Nike Hockey and Labatt Blue Team Up to Introduce the New Bauer Supreme Classic Hockey Skate Line; Co-Promotion Spotlights Two of Canada's Finest Brands.
PR Newswire; Nov 5, 2002; 700+ Words ...brands together. Bauer Nike Hockey, the...Kelly, director of marketing for the Canadian...solid platform for marketing initiatives. A comprehensive...channels." The co-promotion features...designed and provided by Bauer Nike Hockey including...create the unique co-branded creative...
Bauer Media Continues Digital Drive with Silverpop.
Business Wire; Dec 9, 2008; 627 Words ...development of its digital marketing drive, Bauer Media has appointed email...the online relationship marketing needs of enterprise...Silverpop provides email marketing and lead management technologies...www.bauermedia.co.uk.
Bauer's winning ways. (Eddie Bauer private label growth)
WWD; Oct 6, 1993; ; 700+ Words ...sales this year, Eddie Bauer has become a fast-growing...chief operating officer. Bauer's women's apparel...of merchandising and marketing. "It is important to...Robertson Stephens & Co. in New York last month...of merchandising and marketing, he implemented new...
EDDIE BAUER JAPAN TO NEARLY DOUBLE STORE LOCATIONS IN 1996
PR Newswire; Jan 23, 1996; 700+ Words ...PRNewswire/ -- Eddie Bauer Japan, Inc., a joint...business has fueled our marketing efforts by reaching potential...through our dual-channel marketing efforts." Eddie Bauer...develop and operate Eddie Bauer stores and distribute...Eddie Bauer/ (SPGLA) CO: Eddie Bauer; ...
Eddie Bauer, Back Outside; This Time, the Retailer's New Look Returns to Better Days
The Washington Post; Oct 11, 2002; ; 700+ Words ...already? Eddie Bauer is about to find...Chicago, said the marketing campaign is a...Ladenburg, Thalman & Co. To keep Spiegel...year Eddie Bauer veteran, retired...reputation of Eddie Bauer the man, who...former Starbucks Co. marketing executive
Signature Eyewear Launches Eddie Bauer Eyewear
PR Newswire; Mar 26, 1998; 700+ Words ...of-purchase display. Eddie Bauer is a wholly owned subsidiary...casual lifestyle. The Eddie Bauer brand, now 78 years old, is...feminine collection; Eddie Bauer Eyewear, the casual lifestyle...eddiebauer.com/ (SPGLA SEYE) CO: Eddie Bauer, Inc.; Signature...
Bauer pottery.(Antiques Across America)
Country Living; Apr 1, 1996; ; 700+ Words ...and related items. Bauer's line of brown-glazed...the South." Part of Bauer's immediate financial...importing materials, Bauer purchased shallow clay...California. Ever alert to marketing opportunities (and motivated...J.A. Bauer Pottery Co. opened in Lincoln Heights...
Eddie Bauer Announces First Store in Germany
PR Newswire; Sep 5, 1996; 700+ Words ...PRNewswire/ -- Eddie Bauer, a leading specialty...joint venture, Eddie Bauer Germany (EBG). Eddie Bauer's partners in the joint...through dual-channel marketing (retail and catalog...Eddie Bauer/ (SPGLA) CO: Eddie Bauer; Otto...
Why Eddie Bauer is lost in the woods: amid casual-wear boom, retailer is stuck; the search for 'Jeff.'
Crain's Chicago Business; Aug 10, 1998; ; 700+ Words ...shoppers. For the fall season, Bauer plans to reduce inventory and...later this year. In addition, Bauer also recently hired a new vice...employees and suppliers agree that Bauer's problems are much more deeply...bank specializing in direct marketing. "What is Eddie Bauer-compared...
Charles T. Bauer: Co-Founder and Retired Chairman AIM Management Group.
Business Wire; Jun 28, 2004; 700+ Words ...benefactor Charles T. "Ted" Bauer, whose vision and personal...illness. He was 85. Mr. Bauer co-founded AIM Management...strategic acquisitions and marketing saw it grow to become the...experience in 1976 when he co-founded AIM Management...
EDDIE BAUER ASKS WHITTAKER TO GUIDE RETAILER BACK TO TOP WANTS TO RETURN TO OUTDOOR ROOTS.(Business)
Seattle Post-Intelligencer (Seattle, WA); Jul 11, 2008; ; 700+ Words ...clothing retailer Eddie Bauer outfitted the first American...Whittaker's climb, Eddie Bauer had fallen far from its...protection, and Eddie Bauer's biggest piece of inventory...outfitter, it wasn't just marketing spin. It was a legitimate...Columbia Sportswear Co., The North Face, ...
Why Eddie Bauer is lost in the woods
Crain's Chicago Business; Aug 10, 1998; ; 700+ Words ...shoppers. For the fall season, Bauer plans to reduce inventory and...later this year. In addition, Bauer also recently hired a new vice...employees and suppliers agree that Bauer's problems are much more deeply...bank specializing in direct marketing. 'What is Eddie Bauer comp
Eddie Bauer Agrees to Be Acquired by an Affiliate of Sun Capital Partners, Inc. and Golden Gate Capital.
PR Newswire; Nov 13, 2006; 700+ Words ...FirstCall/ -- Eddie Bauer Holdings, Inc. and...apparel and direct marketing and look forward to...approval of Eddie Bauer stockholders and other...Directors of Eddie Bauer has unanimously approved...Goldman Sachs & Co. served as Eddie...Goldman Sachs & Co. and William Blair...
Looking to buy battered Bauer on the cheap; L. L. Bean first in line, others expected.(News)(Eddie Bauer could be acquired by L.L. Bean Inc.)
Crain's Chicago Business; May 12, 2003; ; 700+ Words ...Spiegel Inc.'s Eddie Bauer chain looks like an enticing...with Sears, Roebuck and Co.'s Lands' End business...of Gruppo Levey & Co., a New York-based...specializes in the direct-marketing industry. That's a...May Department Stores Co. of St. Louis and Texas...
High Tech, High Style and High Adventure: Compaq and Eddie Bauer Team Up To Create Technology Products for the Eddie Bauer Lifestyle; Special Edition Presario 1400 Notebook PC is the First Product of The Partnership.
PR Newswire; Nov 14, 2000; 700+ Words ...CPQ) and Eddie Bauer, Inc. today...and accessories co-branded with...s first-ever co-branding partnership...S. Consumer Marketing at Compaq...Presario 1400 Eddie Bauer Special Edition...considering other co-branded products...authorized Compaq marketing partners, and...
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