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Benetton to air first TV commercial.
WWD; Aug 23, 1985; 517 Words NEW YORK -- Benetton, the Italian sportswear...running its first TV commercial, a 30-second...startin Sept. 2. A Benetton spokeswoman described...anthems of Italy, France, U.S., West Germany...designed to support Benetton's new mail order...
Benetton's new ad campaign: Is it a good tactic -- or just in bad taste?
The Boston Globe; Jul 24, 1991; ; 700+ Words ...includes television commercials. Toscani, who...directed Benetton's advertising since...that in the 1985 Benetton campaign using...United States that Benetton USA decided to...in Benetton's advertising history...receiving acclaim in France, Holland, Denmark...
Benetton sued over shock ads
The Independent - London; Jan 22, 1996; ; 700+ Words ...fit. Benetton's message of international...the way for a commercial civil war which...weeks to come. Benetton seemed to relish...Italian company's biggest foreign...campaign. When Benetton sued retailers...may follow in France and Spain. Ulfert...
Tasteful. (latest Benetton ad features a priest and a nun kissing)
The Economist (US); Jul 20, 1991; 700+ Words ...from boring old commercial considerations...Two years ago a Benetton ad showing a black...in this year's autumn campaign...shaped into devil's horns. Black...global philosophy, Benetton shows the same...won awards in France and Italy. The...
The True Colors of Luciano Benetton; Industrialists With a Soul? Naked Self-Promoter?Or Both?
The Washington Post; Feb 17, 1993; ; 700+ Words ...USA Today, France's Le Monde...Closets" at Benetton stores...Benetton's image of...with Luciano Benetton is one of...audacity and commercial courage...approval, Benetton gives Toscani...company's sales, or...
Benetton sales up 2 per cent in emerging markets in Jan-March.(Financial report)
PTI - The Press Trust of India Ltd.; May 12, 2009; 700+ Words ...it said. Benetton also reported...Rouble." The Benetton Group also reported...the company's euro 50 million...predominantly for the commercial network, 33...such as Italy, France and Spain, and...it added. The Benetton Group has various...
Benetton selling off its financial units. (Benetton Group S.p.A., apparel manufacturer)
WWD; Feb 13, 1990; 695 Words ...Italy's Benetton family, which operates Benetton Group SpA, casualwear...the family's key holding company...percent of the Benetton Group, will sell...Abeille Group of France, another insurance...stakes in two small commercial banks.
Benetton joins in fight against death penalty Billboard ad campaign features death-row inmates
The Milwaukee Journal Sentinel; Jan 9, 2000; ; 700+ Words ...happen," Saturday's English-language...coming year, Rome's Colosseum is to be...the fashion giant's advertising, Benetton has made headlines...AIDS groups in France sued over Benetton...calling them "commercial exploitation of suffering...
Controversy over new Benetton 'death row' adverts; thought-provoking campaign.
Sunday Mercury (Birmingham, England); Jan 9, 2000; 601 Words ...The prisoner's name, date of...for provocative Benetton ads that have seemingly...fashion giant's advertising, Benetton has made headlines...AIDS groups in France sued over Benetton...calling them 'commercial exploitation of...
Meat and drink. (merger and acquisition information about Compass, Accor, Dalgety, Benetton, Virgin, Abbey National and Istituto Mobiliare Italiano)(Brief Article)
The Economist (US); Jul 8, 1995; 628 Words ...business to America's CPC International...Petfoods. Germany's federal court blocked...advertisements by Benetton on the grounds...feelings of pity for commercial purposes. As companies...Richard Branson's Virgin leisure...lit Lyonnais, France's troubled state...
France gears up -- slowly -- for more Sunday store-opening
Deseret News (Salt Lake City); Aug 16, 2009; ; 700+ Words ...their Sunday. "It's psychologically difficult...manager of the children's clothing line at Benetton, who is looking for...and opening more of France's shops on Sunday is part...turn Paris into a "big commercial center," according...
Let's Give Commercials a Break
International Herald Tribune; Oct 8, 2001; ; 700+ Words ...Tribune 10-08-2001 As France's international judo champion...complex issues, and it's not even very good at mimicking...than-thou campaign by Benetton that set out to shock and...sustained criticism and it's been particularly fierce...
MOTOR RACING: Why Grand Prix bosses will not be kicking the habit James Mossop finds business as usual in the pitlanes as the tobacco ban gets a big `so what?'
The Sunday Telegraph London; May 25, 1997; ; 700+ Words ...Jordan, McLaren, Benetton and Williams...in Britain, France and Germany...Ian Phillips, commercial director of Jordan...in Britain, France and Germany...cigarettes from the Benetton car and replace...clothing company's logo, was as...
Italy's young guns
The Independent - London; Nov 3, 1996; ; 700+ Words ...to scrub Italy's mottled reputation clean. Mr Bonomi's company has brought...with Alessandro Benetton, the 32- year...of the group's founder Luciano...the result of a commercial decision: he has...their lives in France, the UK and the...
SIDELINES.(Brief Article)
WWD; Jun 10, 1999; 700+ Words ...who introduced France to the brand in...The company's two-part strategy...freestanding stores in France and one in London...elaborate. IT'S SHAGADELIC: Cole...seeing the original commercials for them, an...retailers. SPORTING BENETTON: Looking to improve...
TRacker
The Scotsman; Sep 13, 2000; 668 Words ...cellphone giant's Italian business...group ENEL and France Telecom, convinced...Rome bank BNL. Benetton profit roars ahead...the company's targets. In March, Benetton posted 1999 revenues...35% PRESTIGE commercial projects including...
Ad campaign features inmates living on death row
Charleston Gazette; Jan 9, 2000; ; 700+ Words ...grabbed Froemsdorf's revolver and killed...Saturday's English-language...coming year, Rome's Colosseum is to...its advertising, Benetton has made headlines...AIDS groups in France sued over Benetton...calling them "commercial exploitation of...
Think of the 1992 company; size alone may not help companies to prosper in Europe's single market. (editorial)
The Economist (US); Jan 20, 1990; 700+ Words ...term search for commercial sense. But plenty...1992 strategy. France's Matra has sought...BSN, France's largest food...in Britain and France. To the impatient...Some of Europe's smaller carmakers...sales are made. Benetton, an Italian...
Airline Finance News - Europe.
AirGuide Business; Nov 12, 2007; 700+ Words ...course of LTU's integration...Air One, Air France, Lufthansa...Intesa Sanpaolo's a plan, to...together with the Benetton family and Spain's Telefonica to...shareholder and commercial partner, now...partner Air France-KLM, Germany...
Company Watch - Alitalia.
AirGuide Business; Nov 12, 2007; 700+ Words ...Air One, Air France, Lufthansa...Intesa Sanpaolo's a plan, to...together with the Benetton family and Spain's Telefonica to...shareholder and commercial partner, now...leaves Alitalia's long-time...partner Air France-KLM, Germany...
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