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PROFILE - DAVID WALKER: Changing tack.(of Kellogg Company of Great Britain Ltd.)(Biography)
New Media Age; Jul 5, 2007; ; 700+ Words ...As a result of this, Kellogg's took the decision...growing concern about Britain's malnourished youth...affect everything that Kellogg's does and every decision...marketing team makes. The company was founded in 1906...them. "People expect companies to behave in a certain...Tiger and the ...
Leo Burnett scoops #4m Rice Krispies task without a pitch.(Leo Burnett Company Inc.)(Kellogg Company of Great Britain Ltd.)(Brief article)
Marketing Week; Jun 29, 2006; 700+ Words Cereal giant Kellogg UK has moved the #4m...without a pitch. The company says the move is part...is understood that the company has a raft of new products...convenience sector. Kellogg UK marketing director...Centaur Communications Ltd. and licensors
Hoy takes Bran Flakes up a gear.(Kellogg Company of Great Britain Ltd)
Grocer; Jan 31, 2009; ; 700+ Words ...line is 'Are you built in Kellogg's Bran Flakes?' [ILLUSTRATION...March. In the US the cereal company has employed another gold...McDonald's. Back in the UK, Kellogg's also kicked off the new...PRESS TELEVISION sterling]) Kellogg's Crunchy Nut 16 84 1,279...
Special K Sustain ad falls foul of regulator.(Advertising Standards Authority baned Kellogg Company of Great Britain Ltd. advertisement)
Marketing Week; Oct 18, 2007; 700+ Words A TV ad for Kellogg's Special K Sustain promoting it as a brand with "extra protein and fibre" has been banned by...ruled that the Ryanair ads cannot reappear in their current form. Copyright: Centaur Communications Ltd. and licensors
The best sales bar none.(Kellogg Company of Great Britain Ltd.)(Advertisement)
Grocer; Sep 18, 2004; 700+ Words ...1997 with the launch of Nutri-Grain, Kellogg's has been driving the market forward...Sales director Kevin Jones explains: "Kellogg's has brought some of the biggest names...source:IRI: MAT w/e 7th August 04]. Kellogg's currently enjoys a 37.7% share...
The human angle.(movers & shakers)(Kellogg Company of Great Britain Ltd.)(Interview)
Grocer; Nov 22, 2008; 700+ Words ...CIPD and CIMA. Has the company won any awards as an employer? Kellogg's was in the Financial...are always looking for great people, particularly...are a brand-driven company, which means there...could offer jobseekers? Companies such as Kellogg's are looking for...
Nutri-Grain.(CAMPAIGN TRAIL)(Kellogg Company of Great Britain Ltd)(Brief article)
Grocer; May 12, 2007; 648 Words BUDGET: UNKNOWN MANUFACTURER: KELLOGG'S Kellogg's Nutri-Groin cereal bar had an equine brand ambassador in a TV campaign first aired this February. A friendly horse praises the bars' grain content and manages to hold one in his hoof...
Kids framed by Pokemon.(Pokemon Cereal from Kellogg Company of Great Britain Ltd.)(Brief Article)
Grocer; Mar 10, 2001; 565 Words ...hit UK breakfast tables this week, as Kellogg launches a limited edition cereal featuring...favourite characters. It will join Kellogg's UK ranks for eight weeks, backed...it is now a permanent feature of the company's US range.
Special K Drop a Jeans Size.(Kellogg Company of Great Britain Ltd.)(Brief article)
Grocer; Jan 20, 2007; 625 Words BUDGET: UNKNOWN MANUFACTURER: KELLOGG'S Kellogg's ran its Drop a Jeans Size campaign in January 2006 for...the new year after the over-indulgence of Christmas. The company said consumer participation had been growing at 50% year...
Optivita packs push message on cholesterol.(brand news)(Kellogg Company of Great Britain Ltd)(Brief article)
Grocer; Sep 15, 2007; 646 Words Kellogg's is relaunching its Optivita cereal brand because shoppers confused the high cholesterol...communicate the cholesterol message more dearly and improve shelf stand-out, said Kevin Brownsey, Kellogg's UK sales director.
Nutri-Grain goes mini. (Market Watch).(Kellogg Company of Great Britain Ltd.)(Brief Article)
Food Engineering & Ingredients; Jun 1, 2003; 600 Words In the UK, Kellogg has extended its successful Nutri-Grain bar brand with a new mini...in a multi-pack of six for the equivalent of [euro] 2.80. Like Kellogg's other cereal bars these are fortified with calcium, and are said...
I want that job.(movers & shakers)(Kellogg Company of Great Britain Ltd.)(Brief article)
Grocer; Dec 13, 2008; 634 Words [ILLUSTRATION OMITTED] Kellogg's is looking for a category management controller for the...inspiration of the category management teams across the entire Kellogg's portfolio. Turn to page 56 to check out this great opportunity.
Special K Drop a Jeans Size.(CAMPAIGN TRAIL)(Kellogg Company of Great Britain Ltd.)(Brief article)
Grocer; Aug 18, 2007; 551 Words BUDGET: UNKNOWN MANUFACTURER: KELLOGG'S Kellogg's ran its Drop a Jeans Size campaign last year for the fourth...kickstart the new year after the overindulgence of Christmas. The company said consumer participation had been growing at 50% year...
Drop a size again.(Kellogg Company of Great Britain Ltd.'s promotions)(Brief Article)
Grocer; Jan 7, 2006; 553 Words Kellogg's Drop a Jeans Size campaign, which challenges consumers to drop a jeans size in two weeks by eating a bowl of Special K for breakfast and again for lunch or dinner, returns for the fourth year running this month.
Crunch time for look.(Kellogg Company of Great Britain Ltd.'s new Crunchy Nut range)(Brief article)
Grocer; Feb 17, 2007; 700+ Words Kellogg's Crunchy Nut range is getting revamped advertising and a new look from next month to unify the brand's image, while the Crunchy Nut Clusters variant is being relaunched with dedicated advertising.
Crunchy Nut recall.(Kellogg Company of Great Britain Ltd.)(Brief article)
Grocer; Aug 11, 2007; 524 Words Kellogg's has recalled about 300,000 packets of Crunchy Nut cereal dated between 21 June 2008 to 31 July 2008 after receiving 30 complaints of an "unusual" taste and smell. The problem has been attributed to a new nut mix, according to a spokesman.
Re-inventing the cereal pack.(Pack Shot)(Kellogg Company of Great Britain Ltd.)(Brief Article)
Food Engineering & Ingredients; Apr 1, 2004; 628 Words Kellogg in the UK is aiming to win the edge on its rivals with a new consumer-friendly package for its Corn Flakes. The new K-Lock...
Clusters ad cleared.(ON THE WEB)(Advertising Standards Authority)(Kellogg Company of Great Britain Ltd.)(Brief article)
Grocer; Aug 22, 2009; 597 Words The ASA has cleared a Kellogg's Crunchy Nut Clusters ad following two complaints that the clusters used in the ads were bigger than those in the actual packets,
I believe the French have pastries for breakfast. Bran Flakes get Hoy's pedal power.(CAMPAIGN TRAIL)(Kellogg Company of Great Britain Ltd.)(Brief article)
Grocer; Dec 13, 2008; 700+ Words [ILLUSTRATION OMITTED] Kellogg's has signed up this year's triple Olympic gold-winning cyclist Chris Hoy to help position Bran Flakes as the number one...
Kellogg.(Digests)(Kellogg Company of Great Britain Ltd. product discontinuation)(Brief Article)
Marketing Week; Apr 29, 2004; 468 Words Kellogg has axed its Screamin' Fruit Squidgers snack brand less than a year after it was launched. The cereal giant invested 2m [pounds sterling] supporting the fruit-pulp snack, but it failed to make an impact with consumers.
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