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Weetabix Ltd wins the double at the Food from Britain Export Awards. (News).(Brief Article)
Food Trade Review; Feb 1, 2003; 700+ Words ...and HSBC Export Awards, where Weetabix Ltd was named 'Food and Drink Exporter...Year'. In addition to this, Weetabix Ltd also won the 'Cereal-based Exporter...successful exporting strategy. Weetabix Ltd exports to 80 countries worldwide...
California Golfing.(Sir Richard George of Weetabix Ltd's favorite golf course)(Brief Article)
Chief Executive (U.S.); Jul 1, 2001; ; 700+ Words ...the controlling shareholder of Weetabix, which is based about 100 miles...later on and became friends, and Weetabix sponsored her for a while, so...Dummies. SIR RICHARD GEORGE CEO, Weetabix Ltd. Mission Hills Country Club LOCATION...
Hit or miss? How one of last years launches is faring.(Marketing: BRANDWATCH)(Weetabix Ltd.'s Weetabix Chunkyfruit Bars)
Grocer; Dec 3, 2005; 700+ Words Product: WEETABIX CHUNKYFRUIT BARS Company: WEETABIX Launch date: JULY 2004 A lack of continued marketing support appears to have been the main downfall of Weetabix Chunkyfruit Bars. The fruit-filled bars hit shelves last...
Early days: how a new product is performing.(Marketing: BRANDWATCH)(Weetabix Ltd. launched weetaflakes)
Grocer; Apr 1, 2006; 700+ Words Product: WEETAFLAKES Company: WEETABIX Launch date: JUNE 2005 All data sourced...last summer spelled the entrance for Weetabix into the burgeoning wholegrain cereals market. Combining the health benefits of Weetabix with the convenience of a flake-style...
... While incoming chief calls review.(News)(Weetabix Ltd., Ken Wood)
Marketing Week; Oct 7, 2004; 700+ Words Weetabix has called a review of its 15m [pounds...advertising strategy. FCB's recent work for Weetabix focused on its energy-giving potential...not thought that the pitch will affect Weetabix's media agency, The Allmond Partnership...
IN BRIEF: WCRS understood to be the frontrunner.(WCRS Group PLC)(Weetabix Ltd.)(Brief Article)
Marketing Week; Feb 9, 2006; 700+ Words WCRS is understood to be the frontrunner to win the #12m advertising account for Weetabix. The company is believed to be also talking to start-up agency Red Brick Road and incumbent DDB London about developing new ideas. Copyright: Centaur Communications Ltd. and licensors
Sachets, swirls and hot cereals.(Marketing: PROMOTIONS--PRODUCTS--PACKS)(Ready Brek enhanced by Weetabix Ltd.)(Brief Article)
Grocer; Sep 10, 2005; 700+ Words Weetabix is updating its Ready Brek brand for the...generation. Ready Brek Original, which Weetabix first launched in 1957, is now available...an rsp of 1.49 [pounds sterling]. Weetabix said the new format tapped into growing...
Healthy way with honey.(Marketing: PROMOTIONS-PRODUCTS-PACKS)(Weetabix Ltd. Weetos Honey chocolate cereal bar)(Brief Article)
Grocer; Oct 22, 2005; 700+ Words Weetabix is extending its chocolate cereal Weetos...hoops fortified with vitamins and iron. Weetabix claims the new entrant has a very low...the honey cereals sector. Ken Wood, Weetabix CEO, said: "It offers mums the perfect...
Big thinking, little biscuits.(CAMPAIGN TRAIL)(Weetabix Ltd.'s television marketing )(Brief article)
Grocer; Jun 27, 2009; 489 Words ...cannons blasts chocolate chips into giant-sized Weetabix in the new TV ad for Weetabix Minis, which kicks off next week. Viewers are...chocolate minis factory' in which super-sized Weetabix are shrunk by a minimiser. The campaign is supported...
Owing up to organics.(Weetabix Ltd.)(Brief Article)
Grocer; Sep 16, 2000; 495 Words Weetabix has become the first mainstream cereal brand to grab itself a foothold in...small but growing organic market has so far been populated by niche brands. Weetabix believes its name represents "reassurance and quality to the consumers...
An increasingly serious business.(Marketing: PROMOTIONS--PRODUCTS--PACKS)(Weetabix Ltd.)(Brief Article)
Grocer; Nov 12, 2005; 700+ Words Weetabix has launched a Seriously Oaty variant aimed at older porridge lovers looking...containing apple, sultanas and cinnamon (rsp: 1.59 [pounds sterling]). Weetabix CEO Ken Wood said:n "It is essential that Seriously Oaty continues to...
Ticker.(Weetabix Ltd. on its organic crispy flakes)(Friendly Ice Cream Corp. and Blue Bunny to develop ice cream candy)(J.M. Smucker Co. on its peanut butter)
Stagnito's New Products Magazine; Jan 1, 2006; 700+ Words * New Weetabix varieties Organic Crispy Flakes and Organic Crispy Flakes & Fiber are made without artificial flavors, colors, refined...
Kellogg's leads pack in cereal/health bar offers; Kellogg's maintains its lead in featured space activity so far this year in the cereal/health bar sub-category, albeit with a big drop.(promotrack)(Weetabix Ltd.)(McVitie's Group)(Industry overview)
Grocer; Aug 18, 2007; ; 700+ Words Weetabix's Alpen Groove Bars shared fourth place...points from the same position in 2006. Weetabix stays in third place just 1% behind Quaker...Typhoo Decaf Tea 80pk X for y Gondola end Weetabix 24pk Save Gondola end BRAND/PRODUCT...
Weetos movie deal.(Weetabix Ltd. marketing agreement with Warner Bros.)(Brief article)
Grocer; Nov 4, 2006; 594 Words Weetabix has joined forces with Warner Bros for an on-pack promotion featuring new blockbuster movie Happy Feet. Until next month, packs of Weetos will include a Happy Feet movie card, featuring a dancer from the film.
Glowing again.(product information of Weetabix Ltd.)(Brief article)
Grocer; Nov 3, 2007; 434 Words The Weetabix Food Company has overhauled its Reedy break brand, putting the iconic Reedy Brek 'glow' slogan back on packaging. A chocolate variety has also been added to the children's porridge brand.
Soy protein rice nugget.(Weetabix Ltd.)(Brief Article)
Prepared Foods; Jun 1, 2001; 516 Words ...traditional crisp rice. In addition to an attractive nutritional profile, the nugget offers increased bulk and improved texture. Weetabix continues to innovate and develop value-added ingredients to meet the most stringent specifications within the food industry...
Ready Brek glows for it.(CAMPAIGN TRAIL)(Weetabix Ltd.)(Brief article)
Grocer; Nov 1, 2008; 507 Words [ILLUSTRATION OMITTED] Central heating for kids is back as Weetabix prepares to revive its Ready Brek glow ads. The company is putting 2m [pounds sterling] into the campaign, which will launch...
Weetabix's `Withabix and Withoutabix'.(Weetabix Ltd. advertising campaign)(Brief Article)
Grocer; Mar 3, 2001; 504 Words ...misleading and unexpected it's really enjoyable. Neither aimed at children nor too obviously about health & fitness, Weetabix has managed to use humour to convey an `Anything's possible Withabix' message and make the brand look younger and more...
Weetabix.(On the Campaign Trail)(Weetabix Ltd.)(Brief article)
Grocer; Apr 1, 2006; 669 Words Budget 4m [pounds sterling] Manufacturer Weetabix Food Company Weetabix is back on the small screen as part of a year-long sponsorship of Channel 5's high-profile soap Home and Away. The sponsorship is targeted at housewives and is aimed...
Weetabix for soap.(Channel 5 Broadcasting Ltd. signed)(Brief article)
Grocer; Mar 25, 2006; 692 Words Weetabix is sponsoring Channel 5's Aussie soap Home and Away in a year-long deal kicking off this weekend. Initially featuring Weetabix Minis and Weetos, the activity also showcases the entire range each time the programme airs.
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