Grice's Maxims and the Principle of Selectiveness: An Advertising Language Perspective (1)
Fu Jen Studies: literature & linguistics; January 1, 2004; Zhang, Grace Qiao; 700+ words
...comprehension in language interactions and...of real estate advertising language, by analysing...selectiveness in everyday language use, this kind...most frequently in advertising due to its commercial...how people use language in reality. It...utterances. 1.1 Advertising ...
Gender Issues in Advertising Language
Women and Language; September 22, 1999; Artz, Nancy Munger, Jeanne Purdy, Warren; 700+ words
...as evidenced in advertising language, has received less...about gender bias in language, the failure to expand...Furthermore, as advertising assumes an increasing...countries, the impact of advertising messages becomes a...
Germany : Development of a German, English/Finnish Multimedia Language-Learning Programme concerning Advertising Language for SMEs Operating in the Advertising and PR Sectors
Mena Report; January 22, 2013; 493 words
...the basic structures of advertising language, using its specific terminology...communication technologies in advertising and in the exchange of project...day-to-day world of advertising in SMEs, which will be...and idioms in the native languages of those taking part in...
Indiana Court of Appeals: Jury to Decide Whether Generic Advertising Language Creates Liability for Fraud
Mondaq Business Briefing; September 18, 2012; 700+ words
...intentionally false statement by advertising the car as a "Sporty Car at...find fraud based on generic advertising language, may represent a move back...greater incentive to ensure that advertising language is 100% accurate...
Targeting a Niche With Ethnic Advertising; Foreign-Language Telephone Directories Growing in Popularity
The Washington Post; August 24, 1992; Snigdha Prakash; 700+ words
...immigrants, has a similar advertising strategy. The company places...Washington's two Korean-language telephone yellow pages...The cost also is less than advertising in mass-market yellow pages...Korean-language yellow pages advertising Korean-owned businesses...
Berlitz advertising uses language of humor to attract language learners
Deseret News (Salt Lake City); August 12, 2011; Adam Wooten; 700+ words
...of material to work with in advertising its services. The German...motivate people to learn another language. In early 2011, an award...result from poor second-language skills. One print magazine...monopoly on good international advertising. Occasionally, a competing...
Spanish-language TV ads to rise.(Research Notes)(television advertising spending)(Brief Article)
Marketing to the Emerging Majorities; April 1, 2005; 314 words
Thinking of advertising on Spanish-language TV this year? You'll have plenty...Intelligence finds that Spanish-language TV one of the hottest ad categories...bested only by that of Internet advertising in the coming year. Experts estimate...
International Channel seeks assimilated Italians. (Marketing & Advertising).(marketing foreign-language programming)(Brief Article)
Multichannel News; July 22, 2002; Hogan, Monica; 700+ words
...are prospects for foreign-language programming. Some second...advertise in English or a foreign language, said International Channel...audiences. In addition to advertising in Italian-American media...list in exchange for heavy advertising runs. Unfortunately, some...
Right at Home: Freedom and Domesticity in the Language and Imagery of Beer Advertising 1933-1960
Journal of Social History; June 22, 2010; Corzine, Nathan Michael; 700+ words
...advertisements, in the imagery and language that they used. Moderation...Roland Marchand has argued that advertising is a mirror that reflects...strands are implicit in the advertising imagery and language of the industry. They are...
Language debate: age and acculturation are key to deciding what language to use in advertising.
Marketing to the Emerging Majorities; June 1, 2008; 700+ words
...charts, p. 3). Their language preference with friends...notes that choosing a language for advertising to young Hispanics...communicates in both languages. Items sold online...to frequent English language sites. Reaching Asians...re more attentive to advertising that references ...
Lost in translation: marketers work at mastering the art of "in-language" advertising to reach consumers.
Marketing to the Emerging Majorities; June 1, 2005; 700+ words
...to advertise in languages other than standard...Tagalog, in-language advertising is on the rise...Canadians in their language patterns, he...greater use of both languages. In-language advertising is also critical...
OUT-OF-HOME ADVERTISING; Sign language Steven Shaw exits his gated community and takes to the mean streets to taste-test the $50 million out-of-home ad sector.
AdMedia; May 13, 2005; Steven Shaw; 700+ words
...the landscape. "For ourselves and advertising agencies, this offers greater consistency...agrees that the role of out-of-home advertising is to provide a message from the moment...up and stay relevant". NZ Outdoor Advertising, which was the umbrella company for...
New Report from United States Hispanic Chamber of Commerce Finds Spending on Spanish-Language Advertising in 2012 Election Still Significantly Lagging Behind English-Language Advertising
Marketing Weekly News; October 20, 2012; 700+ words
...from the Speak Our Language project by the United...Spanish-language advertising continues to represent...fraction of election advertising spending, even in...have been on Spanish-language media. Similarly...The truth is that advertising is the single most...
Advertising that travels: languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts.(GLOBAL REPORT)
Medical Marketing & Media; August 1, 2010; Comer, Ben; 700+ words
...the brand first and foremost, its attributes and value proposition," says Parisi. The noise of the local market--its language and culture--can be "really distracting to a brand team." Paradoxically, the second major consideration for launching...
New Report Finds Spending on Spanish-Language Advertising in 2012 Election Significantly Lagging
Politics & Government Week; October 18, 2012; 529 words
...part of the Speak Our Language project that found Spanish-language advertising continues to represent...small fraction of election advertising spending, even in the...data on local television advertising from Kantar Media's...
Implications of Foreign Language Advertising
ABA Bank Marketing; April 1, 2013; Pry, Carl G.; 700+ words
...advertisements in these foreign languages. Is there a risk when...advertise in foreign languages?; and (2) What...advertise in any particular language even if a bank's...consider foreign-language advertising to be good business...advertise in foreign languages, however. The chief...
Bar board settles Dr. of Law debate: descriptions of law degrees in advertising are limited to the language on the diploma, with no translations.
Florida Bar News; August 15, 2006; Blankenship, Gary; 700+ words
...describe their law degrees in advertising are limited to using the language on their diplomas, with...the board originally in an advertising appeal from a lawyer who...The Standing Committee on Advertising originally determined that...
Red Lobster Introduces Spanish-Language Advertising Campaign
Wireless News; January 24, 2013; 484 words
...Lobster Introduces Spanish-Language Advertising CampaignType: NewsRed Lobster...its first Spanish-language advertising campaign. According to a release...general market "Real People" advertising campaign that features the...
BB&T introduces Spanish-language advertising campaign.
Politics & Government Week; August 28, 2008; 700+ words
...introduced a multimedia Spanish-language advertising campaign developed with Miami...MGS), BB&T's Hispanic advertising agency of record. The new...brand-building and targeted advertising to the Hispanic market has...
Red Lobster Unveils Spanish-Language Advertising Campaign
Entertainment Close-up; January 18, 2013; 486 words
...launched its first Spanish-language advertising campaign. According to a release...general market "Real People" advertising campaign that features the...family can enjoy." Beyond advertising, Red Lobster is partnering...
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