Gender Issues in Advertising Language
Women and Language; September 22, 1999; Artz, Nancy Munger, Jeanne Purdy, Warren; 700+ words ...as evidenced in advertising language, has received less...about gender bias in language, the failure to expand...Furthermore, as advertising assumes an increasing...countries, the impact of advertising messages becomes a...

Germany : Development of a German, English/Finnish Multimedia Language-Learning Programme concerning Advertising Language for SMEs Operating in the Advertising and PR Sectors
Mena Report; January 22, 2013; 493 words ...the basic structures of advertising language, using its specific terminology...communication technologies in advertising and in the exchange of project...day-to-day world of advertising in SMEs, which will be...and idioms in the native languages of those taking part in...

Indiana Court of Appeals: Jury to Decide Whether Generic Advertising Language Creates Liability for Fraud
Mondaq Business Briefing; September 18, 2012; 700+ words ...intentionally false statement by advertising the car as a "Sporty Car at...find fraud based on generic advertising language, may represent a move back...greater incentive to ensure that advertising language is 100% accurate...

Targeting a Niche With Ethnic Advertising; Foreign-Language Telephone Directories Growing in Popularity
The Washington Post; August 24, 1992; Snigdha Prakash; 700+ words ...immigrants, has a similar advertising strategy. The company places...Washington's two Korean-language telephone yellow pages...The cost also is less than advertising in mass-market yellow pages...Korean-language yellow pages advertising Korean-owned businesses...

Berlitz advertising uses language of humor to attract language learners
Deseret News (Salt Lake City); August 12, 2011; Adam Wooten; 700+ words ...of material to work with in advertising its services. The German...motivate people to learn another language. In early 2011, an award...result from poor second-language skills. One print magazine...monopoly on good international advertising. Occasionally, a competing...

Spanish-language TV ads to rise.(Research Notes)(television advertising spending)(Brief Article)
Marketing to the Emerging Majorities; April 1, 2005; 314 words Thinking of advertising on Spanish-language TV this year? You'll have plenty...Intelligence finds that Spanish-language TV one of the hottest ad categories...bested only by that of Internet advertising in the coming year. Experts estimate...

International Channel seeks assimilated Italians. (Marketing & Advertising).(marketing foreign-language programming)(Brief Article)
Multichannel News; July 22, 2002; Hogan, Monica; 700+ words ...are prospects for foreign-language programming. Some second...advertise in English or a foreign language, said International Channel...audiences. In addition to advertising in Italian-American media...list in exchange for heavy advertising runs. Unfortunately, some...

Right at Home: Freedom and Domesticity in the Language and Imagery of Beer Advertising 1933-1960
Journal of Social History; June 22, 2010; Corzine, Nathan Michael; 700+ words ...advertisements, in the imagery and language that they used. Moderation...Roland Marchand has argued that advertising is a mirror that reflects...strands are implicit in the advertising imagery and language of the industry. They are...

Language debate: age and acculturation are key to deciding what language to use in advertising.
Marketing to the Emerging Majorities; June 1, 2008; 700+ words ...charts, p. 3). Their language preference with friends...notes that choosing a language for advertising to young Hispanics...communicates in both languages. Items sold online...to frequent English language sites. Reaching Asians...re more attentive to advertising that references ...

Lost in translation: marketers work at mastering the art of "in-language" advertising to reach consumers.
Marketing to the Emerging Majorities; June 1, 2005; 700+ words ...to advertise in languages other than standard...Tagalog, in-language advertising is on the rise...Canadians in their language patterns, he...greater use of both languages. In-language advertising is also critical...

OUT-OF-HOME ADVERTISING; Sign language Steven Shaw exits his gated community and takes to the mean streets to taste-test the $50 million out-of-home ad sector.
AdMedia; May 13, 2005; Steven Shaw; 700+ words ...the landscape. "For ourselves and advertising agencies, this offers greater consistency...agrees that the role of out-of-home advertising is to provide a message from the moment...up and stay relevant". NZ Outdoor Advertising, which was the umbrella company for...

New Report from United States Hispanic Chamber of Commerce Finds Spending on Spanish-Language Advertising in 2012 Election Still Significantly Lagging Behind English-Language Advertising
Marketing Weekly News; October 20, 2012; 700+ words ...from the Speak Our Language project by the United...Spanish-language advertising continues to represent...fraction of election advertising spending, even in...have been on Spanish-language media. Similarly...The truth is that advertising is the single most...

Advertising that travels: languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts.(GLOBAL REPORT)
Medical Marketing & Media; August 1, 2010; Comer, Ben; 700+ words ...the brand first and foremost, its attributes and value proposition," says Parisi. The noise of the local market--its language and culture--can be "really distracting to a brand team." Paradoxically, the second major consideration for launching...

New Report Finds Spending on Spanish-Language Advertising in 2012 Election Significantly Lagging
Politics & Government Week; October 18, 2012; 529 words ...part of the Speak Our Language project that found Spanish-language advertising continues to represent...small fraction of election advertising spending, even in the...data on local television advertising from Kantar Media's...

Implications of Foreign Language Advertising
ABA Bank Marketing; April 1, 2013; Pry, Carl G.; 700+ words ...advertisements in these foreign languages. Is there a risk when...advertise in foreign languages?; and (2) What...advertise in any particular language even if a bank's...consider foreign-language advertising to be good business...advertise in foreign languages, however. The chief...

Bar board settles Dr. of Law debate: descriptions of law degrees in advertising are limited to the language on the diploma, with no translations.
Florida Bar News; August 15, 2006; Blankenship, Gary; 700+ words ...describe their law degrees in advertising are limited to using the language on their diplomas, with...the board originally in an advertising appeal from a lawyer who...The Standing Committee on Advertising originally determined that...

Red Lobster Introduces Spanish-Language Advertising Campaign
Wireless News; January 24, 2013; 484 words ...Lobster Introduces Spanish-Language Advertising CampaignType: NewsRed Lobster...its first Spanish-language advertising campaign. According to a release...general market "Real People" advertising campaign that features the...

BB&T introduces Spanish-language advertising campaign.
Politics & Government Week; August 28, 2008; 700+ words ...introduced a multimedia Spanish-language advertising campaign developed with Miami...MGS), BB&T's Hispanic advertising agency of record. The new...brand-building and targeted advertising to the Hispanic market has...

Red Lobster Unveils Spanish-Language Advertising Campaign
Entertainment Close-up; January 18, 2013; 486 words ...launched its first Spanish-language advertising campaign. According to a release...general market "Real People" advertising campaign that features the...family can enjoy." Beyond advertising, Red Lobster is partnering...