Recently added articles from Step Inside Design:
editor's desk
Jul 01, 2008; Biederbeck, Tom ... The saying is: Money makes the world go around. Fair enough-the lights have to stay on. The essential emollient, money manages to insinuate itself into all of our lives. And those who refuse to entertain the reminders that design is a business-whether it's conducted in a studio, in-house or ...
Adult Art Camp: A Creative Charge
Jul 01, 2008; Saltz, Ina ... "LEARNING TO PLAY ALL OVER AGAIN" IS THE ORDER OF THE DAY AT THE ANNUAL ART DIRECTORS INVITATIONAL MASTER CLASS. Remember the excitement of being in art school for the first time, finding yourself surrounded by fellow students, all stretching their creative muscles and adding to the ...
Plays of Light
Jul 01, 2008; Tooms, Robin ... SPORTS IMAGERY SUMMONS ASSOCIATIONS WITH GLOSSY, DIMENSIONAL TEXT & A BLOCKY FEEL-A UBIQUITOUS LOOK WE'VE GROWN TO ACCEPT. TROLLBÄCK + COMPANY SHATTERS THE NORM WITH ITS ESPNEWS REBRAND. When ESPN approached Trollbäck + Company, the sports network had already developed a solid plan ...
Talking About Seeing (Design Writing)
Jul 01, 2008; Simmons, Christopher ... EVERYONE REMEMBERS THEIR FIRST TIME. As designers, we produce tangible objects and measurable experiences. When a design is completed, there is instant or near-instant gratification: stationery is printed, signage is installed, packaging is manufactured, billboards are unveiled, websites ...
passion: classic wright, back from the brink
Jul 01, 2008; Clark, Sheree ... Passionate people are inspiring people. Whether they spend their weekends taking flying lessons, serving the homeless or training for marathons, their energy and dedication are contagious. Here's another remarkable designer whose passion will inspire you. Steve Sikora could see that ...
next: design industry news that matters
Jul 01, 2008; Taute, Michelle ... A FIRST FOR THE SECOND CITY Chicago may wear its sobriquet as the Second City with a certain pride, but it's about to register a significant first for the nation. From Sept. 15 to Oct. 15, the Chicago International Poster Biennial will present an outdoor exhibition in the city's ...
Q&A: SEAN ADAMS
Jul 01, 2008; Adams, Sean ... This successfully paired practice refuses to stand still, with accomplished forays into philanthropy & filmmaking. MANY YEARS AGO, PAT SAMATA CALLED ME WITH AN INVITATION TO JOIN THE APPLETON PAPER DESIGN COUNCIL. I WAS SURE SHE'D MISTAKEN ME FOR SOMEONE ELSE. ON THE TINY PLANE TO ...
Yes, but ... CIVIC GRAPHICS & THE CASE FOR EQUAL PAY
Jul 01, 2008; Lavin, Maud ... SHORT OF MAKING BAD PUBLIC DESIGN ILLEGAL, WHAT CAN WE DO TO ENSURE THAT CITIZENS ARE BEING COMMUNICATED WITH EFFECTIVELY? Here's my question: Do civic graphics have to be plain to have credibility with citizens? And here's my gripe: Why are so many government posters ugly in design? ...
Whispering in a Noisy Room
Jul 01, 2008; Saville, Laurel ... SURVEYING WHAT'S NEXT IN BRANDING ... & HOW DESIGNERS NEED TO RESPOND I recently showed a picture of myself in high school to a 20-year-old friend. "Wow," she said, "Those medium-rise, straight-leg, super-distressed jeans you're wearing are so in now." The pants in question were none ...
Doyald Young: Master of Dangerous Curves
Jul 01, 2008; Haley, Allan ... In 1942, Doyald Young s father owned Hi-way Auto Parts, an auto supply and towing service in a small south Texas town near Houston. Since Young could draw well even at the tender age of 15, his father reasoned his son could also paint the business name on the side of his company tow trucks. "He ...
Design & Business 2008
Jul 01, 2008; Perkins, Shel ... This is the second annual issue that STEP has devoted to the intersection of design and business. As you'll see, we're looking at two separate aspects of this: external, client-facing issues related to the creative challenges we take on and the solutions we deliver; and internal, operational ...
Design & Business: Why Can't We Be Friends?
Jul 01, 2008; Martin, Roger L ... WHY, WHEN EXECUTIVES NEED DESIGNERS TO REVITALIZE THEIR BUSINESSES, & DESIGNERS NEED EXECUTIVES TO BRING THEIR IDEAS TO MARKET, IS IT SO TOUGH TO COOPERATE FOR SUCCESS? In 1975 the soul band War released a song that pleaded "Why can't we be friends?" for 47 of the song's total 61 ...
Developing Design Thinking Capabilities
Jul 01, 2008; Beckman, Sara L; Barry, Michael ... ORGANIZATIONS SEEKING TO HARNESS THE POWER OF DESIGN MUST FIRST CONSIDER THE NATURE OF THE DESIGN PROCESS & BUILD THE REQUISITE SKILLS WITHIN THEIR CREATIVE TEAMS. Good design improves a company's stock performance, according to research from the U.K. Design Council and the Corporate ...
Meaningful Journeys: DESIGN RESEARCH & THE AUTHENTIC BRAND EXPERIENCE
Jul 01, 2008; Diller, Steve; Klarquist, Denise ... HOW THE TOOLS & TECHNIQUES OF DESIGN RESEARCH ARE USED TO DEVELOP "BRAND EXPERIENCE EXECUTIONS" THAT DELIVER WHAT PEOPLE SEEK FROM COMPANIES, SERVICES & PRODUCTS It sounds simple and straightforward and-to be honest-just a bit dry. But don't turn the page so fast, because this is ...
Left-Brain Staff Management Strategies for Right-Brain Firms
Jul 01, 2008; Cohen, Emily ... DESIGN FIRMS & CREATIVE GROUPS CONTINUALLY STRUGGLE WITH NEGOTIATING & ORGANIZING THEIR STAFF MANAGEMENT STRATEGIES & ORGANIZATIONAL MODELS AROUND THE MOST APPROPRIATE MIX OF LEFT- & RIGHT-BRAIN THINKING. The business models of many design firms and creative groups are ...
Trademark Basics for Graphic Artists
Jul 01, 2008; Kattwinkel, Linda Joy ... THE ANSWERS TO SEVEN KEY QUESTIONS FORM A BASIS FOR UNDERSTANDING THE INTRICACIES OF TRADEMARK LAW. Editor's Note: Kattwinkel addressed copyright basics in STEP's 2007 Business Annual (July/August 2007). Now she turns to trademark law. WHAT IS A TRADEMARK? A trademark is ...
Sound Advice for Shaky Times
Jul 01, 2008; Perkins, Shel ... WHAT CAN YOU DO TO KEEP YOUR DESIGN BUSINESS HEALTHY DURING AN ECONOMIC DOWNTURN? HERE ARE SIX SMART STRATEGIES TO HELP YOU WRING PROFITS FROM ECONOMIC TRAVAILS. If you earn your living selling design services to corporate clients, you already know that many of them are cutting back ...
LEISURAMA NOW
Jul 01, 2008; Anonymous ... the good book FROM ANNUALS TO MANUALS LEISURAMA NOW by Paul Sahre It was really just an accident, but it led to a nearobsession for Paul Sahre. The designer and a friend were looking for a summer rental spot in Montauk, on the eastern end of Long Island, when they were ...
ICONS OF GRAPHIC DESIGN
Jul 01, 2008; Anonymous ... ICONS OF GRAPHIC DESIGN by Steven Heller and Mirko Ilic Applying the concept of evolution to design will startle no practicitioner. Icons of Graphic Design, however, applies the approach with sensitivity, showing how one advance has continually inspired the next. The most influential ...
JAN VAN TOORN: CRITICAL PRACTICE
Jul 01, 2008; Anonymous ... the good book JAN VAN TOORN: CRITICAL PRACTICE by Rick Poynor "Design is everywhere; its possibilities have been so thoroughly itemized, assimilated and applied that it shapes almost everything we see and touch," observes the design critic and author Rick Poynor. "Design is a ...