Recently added articles from Target Marketing:
Leadership in Times of Crisis. (On Target).(Brief Article)(Column)
Dec 01, 2001;
CRM. (Free Stuff).(customer relations management; free reprint)(Brief Article)
Dec 01, 2001;
When creating e-mail marketing copy, a little chic can go a long way. (E-Mail Marketing).(Brief Article)
Dec 01, 2001;
Many companies are just beginning to recognize that a short-term campaign-focused approach comes up short and the long-term potential return on investment that the e-mail channel offers. (E-Mail Marketing).(Brief Article)
Dec 01, 2001;
Demographics. (Free Stuff).(USAdata offers demographic information)(Brief Article)
Dec 01, 2001;
In the Mix. (Media).(how to evaluate marketing media mix)(Brief Article)
Dec 01, 2001;
Charitable Works. (Fund Raising).(some techniques)(Brief Article)
Dec 01, 2001;
CAS has released Phantom Finder, a product that helps marketers identify prospects on a mailing list who are not who they appear to be (i.e. names that do not match up to addresses). (News in Brief).(Brief Article)
Dec 01, 2001
Communications Concepts Group. (News in Brief).(reorganizes and renames itself as Communications Concepts 3)(Brief Article)
Dec 01, 2001
The Direct Marketing Association. (News in Brief).(offers software)(Brief Article)
Dec 01, 2001
Are You Being Fulfilled? (Fulfillment).(Brief Article)
Dec 01, 2001;
Wired Grandmas. (Internet).(Jon Roska of Roska Direct stated that affluent elderly people are more likely to buy online)(Brief Article)
Dec 01, 2001
Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
Dec 01, 2001;
Has Your Database e-Volved? (E-Commerce Link).
Dec 01, 2001;
Think Outside the Catalog: Use alternative formats to stimulate additional sales Part one of a two-part series. (Catalog Watch).(suggestions for modifying catalogs to increase sales)
Dec 01, 2001;
A Global Impression. (Cover Story).(direct marketing companies expand into foreign markets to improve sales; new marketing strategies needed)(Cover Story)
Dec 01, 2001;
Cream Off the Top: Nine Reasons Why Marketers Should Test an Offshore Strategy.(Brief Article)
Dec 01, 2001;
Unwrap the Promise of Your Data: Strategies for Building a Quality Database. (Database Marketing).(Brief Article)
Dec 01, 2001;
The HOT Seat: Making Business Decisions in Times of Crisis. (Strategy).(suggestions for marketing after the September 11, 2001 terrorist attack)
Dec 01, 2001;
Og Magazine. (Consumer).
Dec 01, 2001