TelevisionWeek back issues from May 2005:
Polishing the Product; Adelphia Beefing Up Free VOD Offerings in Advance of Handoff.(Media & Technology)
May 02, 2005 ... Byline: Daisy Whitney Determined not to play the part of a lame duck, Adelphia has big plans to spruce up its video-on-demand service over the next year for the company's new owners-Time Warner and Comcast. Late last month Adelphia began pitching advertisers on the ...
Veteran broadcaster slams cable as fable.(Blink)(David Barrett thinks cable's ratings data is misleading)(Brief Article)
May 02, 2005; ... Byline: JAY SHERMAN Hearst-Argyle Television President David Barrett, a veteran of both radio and TV broadcasting, is known as a strong advocate for viewers and the public interest, but last week he took on an added role: cable basher. During a call to discuss Hearst-Argyle's ...
Changes keep things lively; Event in constant flux to grab shrinking audience; Latest modifications stir controversy.(Special Report: Road to the Emmys)
May 02, 2005; ... Byline: Lee Alan Hill Special to TelevisionWeek During the 57-year history of the Primetime Emmy Awards, one would be hard-pressed to find two years in which the categories, presentation and rules were the same. The Emmys have been consistently tweaked and altered to fit the ...
Advantages of working 'outside-in'; Planners who approach advertising from consumer's perspective find a straighter path of communication.(Media Planner)(Column)
May 02, 2005; ... Byline: Mark Dominiak Special to TelevisionWeek Way back in the first week of the year I experienced a media placement error so shoddy that I made note of it for use in a future column. While driving, I was listening to a news update jampacked with coverage of the ...
GLAAD to laud shows; L.A. event set at Kodak Theatre.(TV Currents)(Gay & Lesbian Alliance Against Defamation Media Awards)(Brief Article)
May 02, 2005; ... Byline: Tom Gilbert The Gay & Lesbian Alliance Against Defamation was scheduled to present the Los Angeles portion of its 16th annual GLAAD Media Awards Saturday evening at the Kodak Theatre. Winners in the television categories being honored in the L.A. event were: ...
NBA Makes Fast Break for Playoffs; VOD Ads, Sponsors Filling the Bench in VOD Product as Heavy Viewing Period Approaches.(Media & Technology)
May 02, 2005 ... Byline: Daisy Whitney Now that the playoffs are under way, the National Basketball Association plans to launch an aggressive slate of advertisements with several new high-profile advertisers in its video-on-demand product. The league is increasing the number of ads ...
Guest commentary: Shameful Oscar honor for 'fake' documentary.(Press Room)("Mighty Times: The Children's March'' )
May 02, 2005; ... Byline: Dick Hubert I'm sure I'm not the only television documentary producer with a reasonably long memory who was shocked over "re-enactment'' and fake documentary footage in the Oscar-winning documentary short "Mighty Times: The Children's March'' and, worst of all, the ...
The Insider; A Washington posting.(TV Currents)(Kevin Sullivan joins Bush administration; Judy Woodruff leaves CNN)
May 02, 2005; ... Byline: Michele Greppi One of the beat's good guys is joining the Bush administration. Kevin Sullivan, who just last year was promoted to senior VP of communications at NBC Universal in New York after having headed sports and Olympics PR for four years, is off to D.C., where he ...
Kids upfront gets moving; Gap in pricing between buyers and sellers.(TV Currents)
May 02, 2005; ... Byline: Jon Lafayette and Wayne Friedman The kids upfront is moving. But it may be going nowhere fast, buyers said. While networks say that they've received budgets from most of the agencies and clients they deal with, the parties might be far apart on pricing, ...
Quick Takes; Do you have HDTV? Do you see a difference?(Press Room)(Brief Article)
May 02, 2005; ... Byline: Naomie Worrell "[My] being a massive sports fan, HDTV has changed my viewing life. I bought a 62-inch HDTV receiver, with an HDTV DVR, for the sole purpose of watching sports. The clarity makes watching on any other TVs in the house not an option. My kids have noticed ...
Discovery's Shark Week a `Jaws' nod; Themed to film's 30th.(TV Currents)(Brief Article)
May 02, 2005; ... Byline: James Hibberd Coming off a much-needed ratings rebound last month, Discovery Channel hopes to continue its momentum as it gears up for Shark Week, the network's annual July jaws-fest. This year Shark Week will be themed to coincide with the 30th anniversary ...
Gay Net to Bump VH1 Spinoff; Viacom to Sacrifice Low-Profile Diginet to Gain MSO Distribution for Tough--Sell Start--Up Logo.(TV Currents)
May 02, 2005 ... Byline: James Hibberd In a highly unusual move, Viacom is sacrificing one of its digital channels to secure distribution for its planned gay-themed network, Logo. The low-profile diginet spinoff VH1 Mega Hits will be replaced by the new network, which launches next ...
WE Initiative Reaches Out to Serve Women; Channel Plans to Work With Organizations to Empower At-Risk Girls, Discuss Issues.(Cable Connection)(Women's Entertainment Channel)
May 02, 2005; ... Byline: Jon Lafayette WE: Women's Entertainment is giving back to women. Kim Martin, WE's new general manager, said that since being put in charge of the network at the beginning of the year, she's focused on establishing a brand image. So far, the network has done ...
News Briefs; CBS Wins First Night of Sweeps in Demo.(Briefs)
May 02, 2005 ... CBS won the first night of May sweeps Thursday, April 28 in the adults 18 to 49 demographic with an 8.0, followed by NBC (6.1), ABC (2.0), UPN (1.9) and Fox and The WB (both 1.6), according to Nielsen Media Research. CBS also won the night in total viewers with an average of 22.5 million ....
KEY DATES FOR PRIMETIME EMMYS.(Special Report: Road to the Emmys)
May 02, 2005 ... Important dates on the 57th Annual Primetime Emmy Awards calendar, reprinted and edited from the Academy of Television Arts & Sciences Web site: Week of June 6 Nominating ballots are mailed and posted on the academy's Web site (www.emmys.tv) June 22 ...
Carriage Key to New Model; Demand Rising for Content, but License Fee, Distribution, Bandwidth Issues Unresolved.(Special Report: HD Television)(high definition television)(Industry Overview)
May 02, 2005; ... Byline: Daisy Whitney Though at least 18 national networks offer content in high-definition and consumer demand for programming is on the rise, many HD networks lack the distribution agreements they need for widespread visibility. How such carriage issues are resolved could set ...
Program Notes; ABC Adds Pickups, Sets Summer Schedule.(TV Currents)
May 02, 2005 ... ABC last week added the Tuesday sitcom "According to Jim'' and Sunday night family show "America's Funniest Home Videos'' to its list of early pickups for the 2005-06 season. The network also announced its summer slate of programming. ABC will premiere four new reality series ...
WB Returning to Testing Pad; Trials Still the Nets' Scheduling Staple.(Research Report: Upfront Navigator)
May 02, 2005; ... Byline: Christopher Lisotta Trials Still the Nets' Scheduling Staple The WB, which last year was the only broadcast network that opted not to incorporate pilot testing results into its scheduling decisions, is returning this week to the practice of using audience ...
FOR DON BELLISARIO, GOOD IS NOT ENOUGH.(TV Currents)(television writer and producer)(Interview)(Biography)
May 02, 2005; ... Byline: Alex Ben Block Most of broadcast television is run by relatively youthful producers, directors and writers. Older creative types, writers in particular, often find it difficult to get assignments. Conventional wisdom among many studio and network executives ...
Editorial: Where's the Public Demand for DTV?(Press Room)(Editorial)
May 02, 2005 ... Intel, Microsoft and other technology industry titans have organized an association with the primary purpose of pressuring lawmakers to support a plan by Rep. Joe Barton (R-Texas) mandating the conversion from analog to digital TV by Dec. 31, 2006. It isn't hard to see what is ...
Cable Notes; $715M Fine for Adelphia as DOJ-SEC Probe Ends.(Cable Connection)(Department of Justice, Securities and Exchange Commission investigations of Adelphia Communications)(Brief Article)
May 02, 2005; ... Byline: JAY SHERMAN Adelphia Communications, the bankrupt cable operator that agreed two weeks ago to be sold to Time Warner and Comcast, last Monday reached a settlement with the Department of Justice and the Securities and Exchange Commission under which Adelphia will pay a ...
Mag Rack Eyes More Original Programming; Favorites Page, Broadband Site Added.(TV Currents)
May 02, 2005; ... Byline: Jon Lafayette Rainbow Media's Mag Rack is looking to change from a video-on-demand brand to a television brand. "People don't watch technology,'' said Dan Ronayne, senior VP and general manager of Mag Rack. The service is using the slogan "TV for ...
KATIE KICKS IT LIKE THE BIG BOYS.(End Page)(Katie Couric and other television talk show personalities)(Column)
May 02, 2005; ... Byline: Tom Shales Imagine my surprise-you could have knocked me over with a tractor-when I learned that Katie Couric, gum-baring darling of NBC's "Today'' show, had earned a reputation as a fire-breathing diva who sends shivers down the spines of co-workers and was even being ...
Success Story: Homer Bingo is a winner.(Advertising)(Max Media Inc. ad sales promotion)(Brief Article)
May 02, 2005; ... Byline: SHEREE R. CURRY Max Media has shuffled its TV ownership in Great Falls, Mont. In November it sold its NBC affiliate KTGF-TV to Destiny Communications, and by December it became the owner of ABC affiliate KFBB-TV, the No. 2 station in town. But before the transactions, ...
Fewer Films in Hopper Mean Upfront Worries; MGM Sale, Miramax Caution Put Predictable Network Revenue Source in Question.(Advertising)
May 02, 2005; ... Byline: Wayne Friedman Movie studios may not deliver a good upper-cut upfront advertising punch for television networks next year. The first goal for network TV executives before the upfront television market typically is to set prices as high as possible. Then they ...
MIXED BAG OF RESULTS IN QUARTER.(Deals)(revenues for four companies with interests in television )
May 02, 2005; ... Byline: Jay Sherman Four companies with interests in television stations reported mixed quarterly results last week. Some companies were hurt by a lack of political advertising, while others relied on nontelevision-related businesses to power overall financials. LIN ...
Barton Brings In the Bucks; Both Sides Woo Key Lawmaker Behind Controversial DTV Campaign.(TV Currents)(Representative Joe Barton)(digital television)
May 02, 2005; ... Byline: Doug Halonen A controversial campaign by Rep. Joe Barton, R-Texas, to force broadcasters to switch to digital TV by Dec. 31, 2006, appears to be benefiting the lawmaker in at least one key respect: Friends and foes alike on the issue have been flooding his campaign ...
Comcast Profits Don't Fly; Cabler Soars in Q1, But Analysts Worry Gains Mask Problems.(Deals)
May 02, 2005; ... Byline: Jay Sherman Wall Street analysts proved once again that they are a tough crowd to please. Following the release of strong first-quarter results, shares in Comcast stalled last week as analysts found plenty of reasons to jeer, rather than cheer, the cable ...
It's Time to Put Pilots to the Test; Researchers Developing New Strategies.(Research Report: Upfront Navigator)(television programs)
May 02, 2005; ... Byline: Michele Greppi The testing of TV programming, promos and talent has become a year-round business, but it doesn't get any busier than this time of year, when the programmers for the broadcast networks are preparing to assemble their fall lineups, each hoping they have ...
Upfront at Forefront of TVWeek Summit; Buyers, Sellers Assess Prospects.(TV Currents)(TelevisionWeek/Advertising Age Upfront Summit)(Industry Overview)
May 02, 2005; ... Byline: Jon Lafayette Will this year's television upfront be robust or cautious? The answer depends on whether buyers or sellers are doing the talking. Both were on hand last week at the TelevisionWeek/Advertising Age Upfront Summit in New York, which drew about 400 ...
Lawmakers Prefer Family Tier; Senators, FCC's Martin: Blocking Technology Not Enough.(TV Currents)(family television programs)
May 02, 2005; ... Byline: Doug Halonen Key federal regulators last week politely panned the cable industry's new campaign promoting program-blocking technology, then promptly introduced legislation that would force cable and satellite operators to provide family-friendly programming tiers. ...
TV Guide Now Selling Ads; Study Indicates Viewers Will Watch Spots in Scrolling Screen.(TV Currents)(TV Guide Channel)
May 02, 2005; ... Byline: Jon Lafayette TV Guide Channel is planning to release research showing that viewers recall commercials shown in a split-screen format. The channel has also begun to sell advertising within its scrolling program listings and is gearing up to sell ads that can ...
E! Exec Adds Comcast Role; Baker Follows Channel's Cassaro to New Corporate Ad Sales Unit.(TV Currents)(Neil Baker, E! Entertainment Networks, Comcast Corp.)(Brief Article)
May 02, 2005 ... Byline: Jon Lafayette Comcast has tapped another senior E! Entertainment ad sales executive to oversee sales for the cable company's array of networks. Neil Baker was named executive VP of E! Networks and Comcast Network Sales. Mr. Baker had been senior VP of ad ...
Promo Push Is on for 'Raymond' Exit; CBS Siblings to Market Finale.(TV Currents)(final episode of television comedy 'Everybody Loves Raymond')
May 02, 2005; ... Byline: Jon Lafayette Everyone at Viacom loves Raymond. In what George Schweitzer, president of the CBS Marketing Group, called the biggest push ever for a finale on Viacom-owned CBS, several of the network's sibling units are contributing to a marketing push to give ...
FOX EXEC PLANS TO LEAVE; No Successor Yet for Distribution Chief.(TV Currents)(Fox Network Distribution President Bob Quicksilver)(Brief Article)
May 02, 2005; ... Byline: Michele Greppi At the end of the summer, Fox Network Distribution President Bob Quicksilver will leave the network he joined six years ago. "It has been a terrific run,'' Mr. Quicksilver told TelevisionWeek last week after working out details of his exit from ...
Most Strips Decline; Top Sitcoms Improve; Top Talk Shows Down or Flat.(TV Currents)
May 02, 2005 ... Byline: Christopher Lisotta With viewership down since the start of daylight-saving time, ratings for most syndicated daytime strips declined during the week ended April 17, but the top two off-network sitcoms were up week to week. Among veteran talk shows, only one ...
NBCU a Hurdle in Paxson Sale; Media Giant's 32% Stake Could Scare Off Buyers.(TV Currents)
May 02, 2005; ... Byline: Jay Sherman As the number of parties interested in buying struggling broadcaster Paxson Communications grows, NBC Universal-and its ongoing fight with Paxson-looms ever larger as perhaps the toughest hurdle any buyer will have to surmount to complete a sale. ...
NAT GEO IN TOTAL HD MODE.(Special Report: HD Television)(National Geographic Channel)(high definition television)(Brief Article)
May 02, 2005; ... Byline: Daisy Whitney National Geographic Channel has instituted a new programming strategy to ramp up its high-definition production this year as it prepares for the possible launch of an HD service. National Geographic hasn't said what form the service will take or when and if ...
Cheeky Pilots?(Blink)(pilots for two new television dramas include nudity)(Brief Article)
May 02, 2005; ... Byline: CHRISTOPHER LISOTTA This time of year in Hollywood, pilot tapes are quietly passed around town so TV insiders can get a sense of what the competition has been up to. Scenes in two pilots made us Blink. Fox's recently picked-up "Prison Break'' and NBC's period cop drama ...
Underpowered.(Blink)(appointments to the Federal Communications Commission)(Brief Article)
May 02, 2005; ... Byline: DOUG HALONEN The Federal Communications Commission could be deadlocked in a 2-2 vote on critical issues for months while the Senate squabbles over judicial appointments and other matters. "If they go nuclear up there [over judicial nominations in the Senate], this could ...
Dialing It Up.(Research Report: Upfront Navigator)
May 02, 2005 ... The ViewTrac II, now being tested, could allow viewers at home to provide instantaneous feedback on pilots shown over cable TV. It's one of many ways ...
Animation in a flash.(Blink)(Flickerlab, New York based animation and design studio creates a 30-second television spot in 44 hours)(Brief Article)
May 02, 2005; ... Byline: RYAN BORNHEIMER The creative team at Flickerlab, a New York-based animation and design studio, on April 20 was presented with a unique challenge: In 44 hours animate a 30-second TV spot featuring a herd of wild elephants stampeding though Washington. That's an unusually ...
Program Testing Facilities.(Research Report: Upfront Navigator)(television program testing)(Directory)
May 02, 2005 ... Byline: MICHELE GREPPI Television City Operated by: CBS/Viacom Location: MGM Grand, Las Vegas Las Vegas Preview Studios Operated by: MRCGroup Research Institute Location: Venetian Hotel-Casino, Las Vegas ...
Pilot prevention.(Blink)(networks keep pilot tapes under tight control)(Brief Article)
May 09, 2005; ... Byline: CHRISTOPHER LISOTTA Normally at this time of year, despite the major networks' effort to control circulation, there is an informal pipeline among agents, managers and executives for video tapes of pilots under consideration for the fall. This year, however, sources say ...
Lightning rod.(Blink)(Sam Simon behind New Millennium Research Council which makes case for media ownership deregulation)(Brief Article)
May 09, 2005; ... Byline: DOUG HALONEN Last week a group called the New Millennium Research Council, founded in 1999, issued a study that made a case for media ownership deregulation. "Overly restrictive federal ownership guidelines seeking to remedy ... misplaced concerns about media ownership ...
MSOs help get word out on AIDS; Cablers agree to offer free VOD programs.(Special Report: Cable Positive)
May 09, 2005; ... Byline: Daisy Whitney Several major cable operators have agreed to offer free programming about AIDS to video-on-demand consumers. The program was scheduled to start May 6. Cable Positive created the educational content, which was slated to be carried on Comcast, ...
Cable rises to challenge; Industry's effort to fight AIDS pulls in $13 million in 13 years.(Special Report: Cable Positive)
May 09, 2005; ... Byline: Lee Hall Special to TelevisionWeek Cable Positive marks its 13th anniversary this year amid growing industry support and a renewed commitment to keep the fight against AIDS and HIV top-of-mind. The cable industry's AIDS/HIV action organization was founded in ...
SoapNet's stunts spice up the slate.(Special Report: SoapNet at 5)(Brief Article)
May 09, 2005; ... Byline: AMY HELMES Airing the day's soaps at night may be SoapNet's bread and butter, but the network's programming stunts are what add real flavor to the mix. For this year's annual "Serial Bowl'' (which ran opposite college bowl games on New Year's Day), the ...
Milestone surpassed: 40 million; Challenges include expansion to PPV, broadband, VOD.(Special Report: SoapNet at 5)
May 09, 2005; ... Byline: Sharon Edry Special to TelevisionWeek SoapNet executives recently received the perfect gift in honor of the network's fifth birthday-figures from Nielsen Media Research that showed the 24-hour cable channel has surpassed the 40 million-household-subscribers milestone. It ...
Having fun with image; Tongue-in-cheek marketing exploits soap opera cliches.(Special Report: SoapNet at 5)
May 09, 2005; ... Byline: Amy Helmes Special to TelevisionWeek "Don't blame me. My evil twin did it.'' That's the motto on a T-shirt distributed by SoapNet as part of the 24-hour cable network's ongoing effort to relay its hip, slightly offbeat take on the soap genre while building brand ...
Editorial: Daring, innovation still pay dividends.(Press Room)(networks gamble on non-formulaic shows and gamble pays off)(Editorial)
May 09, 2005 ... As top network executives huddle in screening rooms and debate in conference rooms over the next few days to set programming schedules for this fall and beyond, we hope they will recognize that viewers are tuning in to shows that stray from the tried-and-true formula and display a sense of ...
Study outlines ways to avoid talent trouble; ANA recommends advertisers become proactive in managing contracts, payments.(Advertising)(Association of National Advertisers release white paper )
May 09, 2005; ... Byline: Sheree R. Curry Special to TelevisionWeek A big-spending advertiser tends to shell out upwards of $10 million annually on talent for its television commercials and the industry as a whole spends about $800 million on such talent a year. But most advertisers still ...
Initiatives win honor for Black; Lifetime Television will share in award.(Special Report: Cable Positive)(Carole Black honored by Cable Positive)(Biography)
May 09, 2005; ... Byline: LEE HALL When Carole Black served as president and CEO of Lifetime Entertainment Services, she made certain the network's public service goals went hand in hand with its entertainment priorities. Ms. Black and Lifetime Television will receive Cable Positive's Joel A. ...
A lifetime of service is honored; Ex-CEO Black kept cable nets on message.(Special Report: Cable Positive)(Lifetime Television and Carole Black honored)
May 09, 2005; ... Byline: Lee Hall Special to TelevisionWeek This month's Cable Positive benefit honors Lifetime Television and Carole Black, the network's former CEO, who will receive the Joel A. Berger Memorial Award for her career commitment to the fight against AIDS and HIV. The event is ...
Rocketing ad sales 'a good problem'.(Special Report: SoapNet at 5)
May 09, 2005; ... Byline: Amy Helmes Special to TelevisionWeek The main problem facing SoapNet's sales department these days, according to Senior VP of SoapNet Sales Heidi Lobel, is trying to satisfy the growing number of advertisers looking to buy time on the Disney-owned network. ...
Accentuating the positive; POP Awards spotlight best cable programs on topic of HIV/AIDS.(Special Report: Cable Positive)
May 09, 2005; ... Byline: Lee Hall Special to TelevisionWeek The idea for the Cable Positive POP Awards emerged during a brainstorming session on ways to encourage and highlight "positively outstanding programming'' on cable that was in many cases going unnoticed. "We knew that the ...
A Passion for sudsy story lines; Viewers' devotion to daytime dramas brought instant success.(Special Report: SoapNet at 5)
May 09, 2005; ... Byline: Daisy Whitney When Senior VP of SoapNet Sales Heidi Lobel was in college, she scheduled her classes around her favorite daytime dramas. Her devotion to the genre while pursuing higher education was not unusual: Soap opera fans are a decidedly passionate bunch. ...
Strips have the blahs as sweeps approach; Papal Conclave, repeats to blame.(TV Currents)
May 09, 2005; ... Byline: Christopher Lisotta On the eve of the May sweeps, syndicated fare scored mostly lackluster ratings for the week ended April 24, due to pre-emptions from the papal conclave on Monday and Tuesday of that week and a raft of repeats. The top-rated show in ...
Sony shifts focus as Quivers fizzles; Studio will develop first-run shows with Tribune.(TV Currents)(Sony Pictures Television will not launch Robin Quivers talk show; strikes deal with Tribune Entertainment Co.)
May 09, 2005; ... Byline: Christopher Lisotta After months of trying to sell a syndicated talk strip fronted by radio personality Robin Quivers to various station groups, Sony Pictures Television has abandoned hopes of launching the show in fall 2005. The company instead has shifted ...
"Idol' still rocking in wake of ABC expose; Sponsors stand by show.(TV Currents)
May 09, 2005; ... Byline: Christopher Lisotta While racking up an unusual amount of media interest and record ratings, last Wednesday's one-hour ABC special "Primetime Live: Fallen Idol,'' which featured allegations that "American Idol'' judge Paula Abdul and a former contestant had an ...
Satellite Explores Interactive Spots; DISH, DirecTV Linking Viewers to Car Info Via ITV-Enabled Set-Tops.(Media & Technology)
May 09, 2005 ... Byline: Daisy Whitney Fresh off a campaign for Mercedes-Benz, EchoStar's DISH Network plans to fire off a round of interactive ads later this quarter for BMW's new 3 Series. The satellite operator will roll out the car ads across its interactive-enabled set-top boxes, reaching ...
Tech Briefs; On-demand network RipeTV readies content for launch.(Media & Technology)
May 09, 2005; ... Byline: DAISY WHITNEY After introducing itself to the television industry last spring, RipeTV went silent for about a year. Now the next-generation on-demand network is making some noise again, saying it's ready to go forward with its service. RipeTV CEO Ryan ...
Neutralize clutter to set off message; By employing basic buying strategies, advertisers can increase chances their message will stand out.(Media Planner)
May 09, 2005; ... Byline: Mark Dominiak Special to TelevisionWeek If you were to do a straw poll of marketing professionals asked "What is it that advertising does?'' you'd probably receive about as many different answers as the number of people you asked. But in the end, advertising is really ...
Success story: Buyers get into the act.(Advertising)(KRGV-TV offers prizes to viewers who view sponsor vignettes)(Brief Article)
May 09, 2005; ... Byline: SHEREE R. CURRY When ABC affiliate KRGV-TV in Weslaco, Texas, decided to redesign its Web site to allow for streaming video of news footage, it expanded the idea to include 30- and 60-second video streams from advertisers. To launch the option, the Mobile Video ...
PBS iceberg: full speed ahead.(End Page)(Corporation for Public Broadcasting studies are waste of time, money and effort)(Column)
May 09, 2005; ... Byline: Tom Shales For years and years and years and years the government has been trying to convince people that marijuana is a dangerous, demonic substance-that it's unhealthful and addictive and acts as a "gateway drug'' to harder and more powerful potions and powders. Study ...