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The Hearing Review articles

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Provides news and trends on products and services for hearing health care professionals.

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Recently added articles from The Hearing Review:

Idealism versus reality: what's your preferred hearing screening procedure? 10 fundamental questions on real-world hearing screenings.(Perspective)

Jul 01, 2009; ... You've been invited to offer hearing screenings at an important community-wide gathering, and you see this as a prime opportunity to spread the word about hearing awareness and provide your city's people with a knowledge about their own level of hearing health. You're to be applauded for ...

How to turn more phone inquiries into hearing aid sales.(MARKETING)

Jul 01, 2009 ... The first contact most practices have with patients is over the telephone. In fact, nearly 100% of the time, the way in which the initial phone call is handled will determine whether a patient schedules an appointment with a particular practice--or not. The Telephone Skills Improvement ...

How to conduct standard audiometer tests in the clinic more efficiently.(HEARING CONSERVATION)(Brief article)

Jul 01, 2009 ... Accurate, efficient testing allows more time to counsel patients. This is made possible using features utilized in PC-based audiometry, such as the new MA55 Audiometer by Maico-Diagnostics. [ILLUSTRATION OMITTED] Built-in wave-files, for example, allow accurate ...

How to capture more of your market share and increase your business.(MARKETING)

Jul 01, 2009 ... In today's competitive market, you need to have an edge on your competition. One of the best ways to make your phones ring is through direct mail with Chicago Advertising & Marketing (CAM). With more than 14 years of experience in advertising for the hearing aid industry, CAM will make ...

From horsepower to hearpower: Part 1: a look at the foundations of power and energy: a review of the key physical principles of power as they relate to acoustics.(Hearing Science)(Cover story)

Jul 01, 2009; ... The daily activities of hearing care professionals have lineal connections to the foundational investigators of the productive management of power, energy, and electricity. These connections are often lost or obscured in the twittering speeds of the digital age. But in a very real sense, ...