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The Journal of Consumer Affairs articles

399 total articles

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

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Recently added articles from The Journal of Consumer Affairs:

Privacy in the information economy.(EDITORIAL PRELUDE)(Report)

Sep 22, 2009; ... Although early notions of privacy focused on freedom from intrusion, modern privacy concerns are primarily directed toward control of personal information. Understanding of privacy-related decisions and consequences, or "privacy literacy," is an important antecedent to effective ...

Determinants of online privacy concern and its influence on privacy protection behaviors among young adolescents.(Report)

Sep 22, 2009; ... With Rogers' protection motivation theory as the theoretical framework, this study identified determinants of young adolescents' level of privacy concerns, which, in turn, affects their resultant coping behaviors to protect privacy. Survey data from 144 middle school students revealed that ...

Consumers' rules of engagement in online information exchanges.(Report)

Sep 22, 2009; ... This research reveals three perceptual themes or "rules of engagement" used by consumers when personal information is requested in online exchanges. The themes--the criticality of the exchange, felt invasion, and fair play--underlie the choice of responses from compliance to blatant ...

Toward an understanding of the online consumer's risky behavior and protection practices.(Report)

Sep 22, 2009; ... This research draws upon protection motivation theory and social cognitive theory to investigate the extent to which the level of perceived threat and likelihood of threat along with online self-efficacy affect online behaviors. This article contributes to the literature by investigating a ...

Providing parents with online privacy information: approaches in the US and the UK.(Report)

Sep 22, 2009; ... Policy makers are faced with the task of ensuring that parents are offered information on children's Web sites to help them reduce their children's online privacy risks. This exploratory research compares the approaches of two countries with different regulatory philosophies regarding ...