Recently added articles from The Journal of Consumer Affairs:
Looking forward by looking back.(EDITORIAL PRELUDE)
Mar 22, 2009; ... First, reread the original editorial that was on the first page of the first issue of the journal when it came out before men landed on the moon. It is reprinted here unaltered, despite some changes since then in general standard style and use of pronouns such as "he" for all people. In ...
State prescription drug policies, cost barriers, and the use of acute care services by Medicaid beneficiaries.
Mar 22, 2009; ... This paper examines the relationship between Medicaid pharmacy benefit restrictions and reports of prescription cost barriers by beneficiaries, and the relationship between prescription cost barriers and hospitalizations. The analysis uses data for adult Medicaid beneficiaries from the ...
Consumer self-confidence in searching for information.(Survey)
Mar 22, 2009; ... Consumer behavior is often driven by the extent to which consumers feel confident regarding their decisions, which frequently hinge, especially in high-stakes situations, on their information search. This article examines a multidimensional self-confidence concept to explore how consumer ...
The bold and the bankable: how the Nuestro Barrio telenovela reaches Latino immigrants with financial education.
Mar 22, 2009; ... This article presents and evaluates Nuestro Barrio, a Spanish-language telenovela designed to reach Latino immigrants with financial education. Nuestro Barrio's educational model is discussed in the context of the Transtheoretical Model of Behavior Change, which defines the stages ...
Explaining financial management behavior for Koreans living in the United States.(Report)
Mar 22, 2009; ... Using a cross-cultural conceptualization with a targeted sample of Americans and Koreans, it was noted that Koreans exhibited more responsible financial management behavior than Americans after controlling for locus of control, financial knowledge, and income interactions. Overall, ...
Alcohol messages in prime-time television series.(Report)
Mar 22, 2009; ... Alcohol messages contained in television programming serve as sources of information about drinking. To better understand the ways embedded messages about alcohol are communicated, it is crucial to objectively monitor and analyze television alcohol depictions. This article presents a ...
Playing with food: content analysis of food advergames.(Report)
Mar 22, 2009; ... This study examines how food marketers use advergames, custom-built and branded online games, to promote food products to children and provides the nutritional content of the food products featured in the advergames. The results reveal that food marketers use advergames heavily, with candy ...
Trends in Journal of Consumer Affairs feature articles: 1967-2007.(NOTES, OBSERVATION AND HISTORICAL PERSPECTIVES)
Mar 22, 2009; ... Examining trends across time in feature articles published in the Journal of Consumer Affairs, descriptive statistics report on areas of change and stability in authorship, author affiliations, coauthorship, topical subject matters, data collection and analysis methodologies, and ...
Understanding communication research findings.(NOTES, OBSERVATION AND HISTORICAL PERSPECTIVES)(Report)
Mar 22, 2009; ... A central aspect of communication research is widely misunderstood, ignored, or not known by researchers in other fields and by the public. The problems this creates are discussed; the correct understanding is identified, and an appeal is made for attention to the issue by researchers. ...
Common fallacies in law-related consumer research.(NOTES, OBSERVATION AND HISTORICAL PERSPECTIVES)(Report)
Mar 22, 2009; ... Researchers frequently publish studies inspired by laws or regulations, and often, the authors hope to be affecting public policy. In doing so, they draw upon and address aspects of law. Most of these scholars, however, have no special training in law, and all too often, the consequence is ...
Disciplined conduct of interdisciplinary research.(EDITORIAL POSTLUDE)
Mar 22, 2009; ... Many years ago, an article in a respected marketing journal reviewed then-recent deceptive advertising cases that engendered a new type of consumer remedy in Federal Trade Commission orders. Unfortunately, the article also stated that the commission's authority to impose this type of ...
Disentangling the differences between abusive and predatory lending: professionals' perspectives.(Report)
Sep 22, 2008; ... This study describes how mortgage professionals differentiate abusive from predatory lending. Data were analyzed qualitatively. The results indicate that some users of this term do not always adhere to a strict definition of predatory lending but rather use it as a term for any general ...
An open mind wants more: opinion strength and the desire for genetically modified food labeling policy.(Survey)
Sep 22, 2008; ... Two opposing viewpoints exist in the literature; some suggest consumers are unconcerned and do not desire any genetically modified labeling, while others indicate the opposite. The mixed results may be because consumers make finer distinctions than surveys have called for, and have ...
Parental influence and teens' attitude toward online privacy protection.(Report)
Sep 22, 2008; ... This study examines the impact of parental influence on teens' attitude toward privacy protection. Survey data show that teens high in concept-oriented family communication tend to engage in discussion mediation, which, in turn, affects their level of privacy concern. In contrast, teens ...
Neuromarketing and consumer free will.
Sep 22, 2008; ... This article examines the impact of discoveries and methods of neuroscience on marketing practices as they relate to the exercise of individual free will. Thus, our focus centers on ethical questions involving consumers' awareness, consent, and understanding to what may be viewed as ...
Consumers' understanding of privacy rules in the marketplace.(BITS, BRIEFS AND APPLICATIONS)(Survey)
Sep 22, 2008; ... Studies suggest the general structure of Web sites leads consumers away from demanding that online merchants take certain approaches to privacy as a condition for dealing with them. This article presents findings from a nationally representative survey showing that the absence of such a ...
Consumer vulnerability and credit card knowledge among developmentally disabled citizens.(BITS, BRIEFS AND APPLICATIONS)(Report)
Sep 22, 2008; ... This study represents an exploratory investigation of credit card knowledge among one vulnerable consumer segment--the developmentally disabled. The results suggest that many of the individuals did not understand the complexity of credit card products and were not able to make reasoned ...
Picture-text incongruency in print advertisements among low- and high-literacy consumers.(BITS, BRIEFS AND APPLICATIONS)(Report)
Sep 22, 2008; ... While low-literacy consumers rely heavily on pictorial information when making market-based decisions, they also do attempt to read relevant information. When the advertisement picture and text are aligned, so too should be the conclusions low-literacy consumers draw. We ask what happens ...
Product safety regulation as a model for financial services regulation.(BITS, BRIEFS AND APPLICATIONS)(Report)
Sep 22, 2008; ... Because of product safety regulations, exploding toasters and other dangerous products are rare in the American marketplace. Despite the fact that financial products can also be dangerous, with terms as incomprehensible as an electrical wiring diagram, regulation is far less comprehensive ....
Pet peeves: trademark law and the consumer enjoyment of brand pet parodies.(NOTES AND OBSERVATIONS)
Sep 22, 2008; ... Consumers appear to appreciate trademark parodies, particularly those that are related to pets. In contrast, some trademark owners object to such parodies. However, as this article demonstrates, trademark law generally allows the sale of parody products unless these products copy the ...