Recently added articles from The Journal of Consumer Affairs:
Disentangling the differences between abusive and predatory lending: professionals' perspectives.(Report)
Sep 22, 2008; Delgadillo, Lucy M. ... This study describes how mortgage professionals differentiate abusive from predatory lending. Data were analyzed qualitatively. The results indicate that some users of this term do not always adhere to a strict definition of predatory lending but rather use it as a term for any general ...
An open mind wants more: opinion strength and the desire for genetically modified food labeling policy.(Survey)
Sep 22, 2008; Radas, Sonja ... Two opposing viewpoints exist in the literature; some suggest consumers are unconcerned and do not desire any genetically modified labeling, while others indicate the opposite. The mixed results may be because consumers make finer distinctions than surveys have called for, and have ...
Parental influence and teens' attitude toward online privacy protection.(Report)
Sep 22, 2008; Youn, Seounmi ... This study examines the impact of parental influence on teens' attitude toward privacy protection. Survey data show that teens high in concept-oriented family communication tend to engage in discussion mediation, which, in turn, affects their level of privacy concern. In contrast, teens ...
Neuromarketing and consumer free will.
Sep 22, 2008; Wilson, R. Mark ... This article examines the impact of discoveries and methods of neuroscience on marketing practices as they relate to the exercise of individual free will. Thus, our focus centers on ethical questions involving consumers' awareness, consent, and understanding to what may be viewed as ...
Consumers' understanding of privacy rules in the marketplace.(BITS, BRIEFS AND APPLICATIONS)(Survey)
Sep 22, 2008; Turow, Joseph ... Studies suggest the general structure of Web sites leads consumers away from demanding that online merchants take certain approaches to privacy as a condition for dealing with them. This article presents findings from a nationally representative survey showing that the absence of such a ...
Consumer vulnerability and credit card knowledge among developmentally disabled citizens.(BITS, BRIEFS AND APPLICATIONS)(Report)
Sep 22, 2008; Mansfield, Phylis M. ... This study represents an exploratory investigation of credit card knowledge among one vulnerable consumer segment--the developmentally disabled. The results suggest that many of the individuals did not understand the complexity of credit card products and were not able to make reasoned ...
Picture-text incongruency in print advertisements among low- and high-literacy consumers.(BITS, BRIEFS AND APPLICATIONS)(Report)
Sep 22, 2008; Jae, Haeran ... While low-literacy consumers rely heavily on pictorial information when making market-based decisions, they also do attempt to read relevant information. When the advertisement picture and text are aligned, so too should be the conclusions low-literacy consumers draw. We ask what happens ...
Product safety regulation as a model for financial services regulation.(BITS, BRIEFS AND APPLICATIONS)(Report)
Sep 22, 2008; Warren, Elizabeth ... Because of product safety regulations, exploding toasters and other dangerous products are rare in the American marketplace. Despite the fact that financial products can also be dangerous, with terms as incomprehensible as an electrical wiring diagram, regulation is far less comprehensive ....
Pet peeves: trademark law and the consumer enjoyment of brand pet parodies.(NOTES AND OBSERVATIONS)
Sep 22, 2008; Petty, Ross D. ... Consumers appear to appreciate trademark parodies, particularly those that are related to pets. In contrast, some trademark owners object to such parodies. However, as this article demonstrates, trademark law generally allows the sale of parody products unless these products copy the ...
The often-forgotten nonfuneral consumer grief for the grieving.(NOTES AND OBSERVATIONS)(Report)
Sep 22, 2008; Quilliam, Elizabeth Taylor ... Consumer protection advocates and resulting government regulation of the death care industry tend to focus on the most obvious problems, those caused by deceptive sales practices of funeral service providers. However, a spotlight on the funeral's large expenses overshadows the myriad of ...
Cautions and concerns in experimental research on the consumer interest.(NOTES AND OBSERVATIONS)
Sep 22, 2008; Royne, Marla B. ... Most published consumer research presents data from surveys or other data analyses that, at best, report that certain things tend to happen at the same time. However, correlation does not mean causation; cause and effect relationships can only be concluded from controlled experiments. A ...
Can you really say that?(EDITORIAL POSTLUDE)(Editorial)
Sep 22, 2008; Rotfeld, Herbert Jack ... At a marketing and public policy conference some years back, the researchers' review of gun advertising concluded that women were "disproportionately" and "unfairly" targeted by these messages. The former term would probably be acceptable if taken in the pure data results sense, since ...