The National Public Accountant back issues from June 2002:
Online auctions for business-to-business transactions.
Jun 01, 2002; ... Online Auctions for Business-to-Business Transactions. The Internet has dramatically changed the way business is being conducted today. According to predictions made by several research firms, the business-to-business (B2B) electronic commerce market will exceed $4 trillion by ...
The Enron fallout: bills to watch in 2002.(Brief Article)
Jun 01, 2002; ... The horror stories of Arthur Andersen and Enron are growing by the day; it seems as though you cannot turn on the television without hearing at least one. Outraged investors, employees and the general public have demanded action, and legislators on the Hill wasted little time in drafting ...
A marketing moment: rate your prospects.(Brief Article)
Jun 01, 2002; ... Being a fan of John Madden, former profootball coach and current sports announcer, I like to use the MADDEN test for a new client: M--Money A--Accessibility D--Desirability D--Decision Influencers E--Eligibility N--Need ...
Selecting the best employees. (Today's Accounting Manager).(Brief Article)
Jun 01, 2002; ... If you've searched for a new employee recently, you know that the job market has changed substantially over the past year. Just one help-wanted ad today can generate an overwhelming number of responses from applicants, making an already difficult task--selecting the most qualified person ...
Questions to the tax desk.
Jun 01, 2002 ... Q. Taxpayer leases a building to a law firm of which he is the president and sole shareholder and from which he receives all of his earned income. Taxpayer had passive activities that had losses. The building rented to the law firm showed a profit and taxpayer tried to deduct the passive ...
IRS Deputy Commissioner Bob Wenzel: a true public servant.(Interview)
Jun 01, 2002; ... Editor's Note: Each year, the IRS processes more than 210 million tax returns, issues 94 million tax refunds, accounts for $2 trillion in receipts and responds to more than 120 million customer service contacts. Who are the individuals who administer such a massive undertaking? This ...
Effective marketing.(tips for accounting firms)
Jun 01, 2002; ... Complacent? Growing? Declining? At which stage is your practice profit? You are writing your own paycheck ... perhaps you would like to make it a bit larger. Are you happy with your current income? Why? The practice is established. Taking on new clients and training new staff is ...
Mastering the art of persuasion.(Brief Article)
Jun 01, 2002; ... To get more of what you want as an accountant, including good clients or employers who take your advice, you need to master the art of persuasion. Some of the best corporate executives who excel in this art will tell you that persuasion is really a matter of give-and-take. You do need to ...
The National Taxpayer Advocate Annual Report to Congress (FY 2001).
Jun 01, 2002; ... <Pre> The National Taxpayer Advocate Annual Report to Congress (FY 2001) LEGISLATIVE RECOMMENDATIONS Congress mandates that The National Taxpayer Advocate Office of the IRS provide a full and substantative analysis of its activities for the year, including a summary of significant ...
Email marketing primer: 12 tips for successful campaigns.(U.S.)
Jun 01, 2002; ... You can increase sales and stay in touch with your customers and prospects by sending them an email message. But if your message reads like a blatant advertisement, you risk losing subscribers, or worse, being accused of sending spain (a.k.a., junk email or unsolicited commercial email) ...
Arbitration or litigation: five factors to consider when making the choice.(U.S.)
Jun 01, 2002; ... Conventional wisdom poses that arbitration is a better way to resolve disputes than litigation. Depending on the identities of the parties, the type of dispute, and the amount at stake, however, an aggrieved party might fare better in court. The decision to arbitrate or go to ...
More than money: want ads are a clue to industry growth.(how to read the want ads to aid marketing strategy, U.S.)(Brief Article)(Column)(Statistical Data Included)
Jun 01, 2002; ... The want ads are good reading at this time of year. College graduates are seeking employment, high school students scan the classifieds, and adults with school-children find this a good transition period for a new job. Classified job ads are fertile ground for many of these ...
Marketing and sales for the professional accountant.(U.S.)(Brief Article)
Jun 01, 2002; ... In today's accounting environment, one needs to develop a high level of both marketing and selling skills. The conditions in which we work today include greater competition from our traditional competitors, i.e., other accounting firms, as well as other providers such as investment banks ...
Telephone safety protocol for today.(U.S.)(Brief Article)
Jun 01, 2002; ... Consider the following scenario. You are standing at the reception desk of a major corporation. The receptionist is on the phone with a fellow employee. As you wait for the receptionist to finish the call, you hear her tell her co-worker the new security code to get into the building after ...
Microsoft Word and Excel tips for busy professionals.
Jun 01, 2002; ... Many accountants install the latest, updated version of software packages and then continue to use the software as if it were the same as the earlier version. The author of this article reviewed a number of such software manuals in order to provide our readers with a quick, easy-to-follow ...