Recently added articles from The Newsletter on Newsletters:
Publishers act quickly to swine flu threat.
May 05, 2009 ... Federa; l officials were still stumbling on the Sunday morning talk shows about what Americans should do about the swine flu epidemic. But days earlier Ed Coburn, publishing director of Harvard Health Publications, publishers of Harvard Health Letter, had put together a special ...
BNA restructures company, adds new officers, with focus on "technology infrastructure".
May 05, 2009 ... Specialized news and information publisher BNA recently announced the election of a new chief information officer, the establishment of a Product Research & Development unit headed by a new chief product officer, and the appointment of six vice presidents of the parent company. ...
Elsevier partners with Communispace to launch global online community of researchers and librarians.(Joint venture)(Innovation Explorers)
May 05, 2009; ... Elsevier recently announced the launch of Innovation Explorers, an online community of 300 researchers from 69 countries. The community is free to join and not supported by advertising. The Innovation Explorers platform is a closed, invitation-only community with a demographic mix of ...
Was much of what we thought we knew about internet marketing wrong?(Marketing)
May 05, 2009; ... How has marketing newsletters on the internet changed from what we used to do? I don't have control packages from 20 years ago from established b-to-b titles in front of me, but I can tell you what I would see. About 20 percent would include a sample issue, the rest a salesletter package ....
Move prospects up or out with 3 x 48: how to tele-prospect effectively.
May 05, 2009; ... These days, many companies are coming to the same conclusion. In order to make their sales numbers, the sales team cannot rely merely on existing data bases, but must go out and get new business--in some cases, a lot of new business. Over the past couple of years, many ...
What to do about "the banana".(DM Notebook)(recession)
May 05, 2009; ... Thirty years ago the economist Alfred Kahn coined the term, "the banana," under pressure from his masters in the Carter administration (he was serving as Chair of the Council on Wage & Price Stability), to describe economic conditions without using the dreaded word recession. ...
Vince Dema, expert marketer, circulation manager and publisher, dies suddenly.(DM Notebook)(Obituary)(Brief article)
May 05, 2009 ... Vince Dema, the widely respected publishing consultant, died suddenly of a heart attack in early April. Details are sketchy, and his funeral was held shortly after his death. Most recently, Vince was head of his own consulting firm, Smart Circulation Solutions, and publisher of ...
Coming event.(Who, what, where & when)(Thrive in the Now. Navigate the Future)(Conference news)(Brief article)
May 05, 2009 ... SIPA'S 33rd annual international conference, "Thrive in the Now. Navigate the Future," May 31-June 2, 2009, at The Renaissance Mayflower Hotel, Washington, DC. Added to this year's agenda are tracks on Implementing Technology and Copywriting & Design. Both new tracks are the ...
Marketing tool kit.(Who, what, where & when)(Brief article)
May 05, 2009 ... Copywriter, marketing consultant and prolific author Bob Bly reports: "In recent years, the 10 most commonly requested items have been my: 1. Offline copywriting fee schedule 2. Online copywriting fee schedule 3. Standard client agreement ...
Workshops.(Who, what, where & when)(Brief article)
May 05, 2009 ... "Your Role in the Editorial Process: Strategies for Implementing Best Practices," a one-day workshop led by Copyediting editor Wendalyn Nichols: May 13 in N.Y.C., June 17 in Los Angeles, June 19 in San Francisco, September 16 in Houston, September 18 in Denver, ...
The never-ending story of copyright--this time mostly on the web.
Apr 20, 2009; ... Several current developments relate to the never-ending story of copyright and may affect newsletter publishers: 1. The U.S. Supreme Court will hear a case involving payments to freelancers when materials are republished on websites. It's a complicated case involving ...
Ten reasons why M&A will be stronger in 2009 "than most people think".(The business)
Apr 20, 2009 ... The Jordan, Edmiston Group--a leading provider of independent investment banking services for media, information, marketing services and related technologies--gives 10 reasons for stronger merger and acquisition activity this year. Newsletter and specialized-information ...
"Put all your eggs in one basket, and watch the basket".
Apr 20, 2009; ... Years ago, at a newsletter publishers' soiree in Jamaica, George Lutjen, then head of McGraw-Hill Inc.'s newsletter division, told me he had a few newsletters he'd like to sell me. They would be profitable for me, he said, but they weren't profitable for McGraw-Hill. "They have ...
Jim Grinstead keeps sports-venue engineers and architects in the know.(Publisher's profile)(Interview)
Apr 20, 2009; ... Jim Grinstead's path to newsletters was not atypical. He studied journalism in college, "Central Missouri State, now University of Central Missouri, you never heard of it." And he worked as a reporter for a series of small newspapers, including rural weeklies. Along the way, he ...
The truth about NCOA processing and its cheaper alternatives.(In the mail)(National Change of Address Service)
Apr 20, 2009 ... Do you really have to spend big bucks to clean your subscriber list before mailing issues to your subscribers? Or to do an acquisition mailing to a small list of, say, 500 names or even 2,500 names? The answer--despite what one trade association's e-zine said--is no. ...
Marketing publications with a self-mailer.(DM Notebook)
Apr 20, 2009; ... Recently I've read that some publication marketers are having new success with self-mailers. And, if you count 24-page, 4-color magalogs, bookalogs and wraps as "self-mailers," this has been true for many newsletter marketers for quite a while. I suppose the theory is, in this ...
Who, what, where & when.
Apr 20, 2009 ... Coming event-- SIPA'S 33rd annual international conference, "Thrive in the Now. Navigate the Future," May 31-June 2, 2009, at The Renaissance Mayflower Hotel, Washington, DC. Added to this year's agenda are tracks on Implementing Technology and Copywriting & Design ....
Evans-Novak Political Report files last report.(Excerpt)(Brief article)
Mar 05, 2009 ... Since last summer, when political pundit Robert Novak was diagnosed with a brain tumor and announced his retirement, his "gifted assistant," Tim Carney, has edited the 1967-founded Evans-Novak Political Report. Novak wrote in the February 5, 2009, edition of his newsletter: ...
Damn the economic torpedoes, SIPA executive director says, full speed ahead.(Specialized Information Publishers Association's)(Henry Greene)
Mar 05, 2009; ... Specialized Information Publishers Association executive director Henry Greene reports that both new memberships and renewals from existing members are up from the last fiscal year. The base may be lower than it once was, but "up" is certainly better than "down." Are the new ...
SIPA expands staff even as economy slumps.(Specialized Information Publishers Association)
Mar 05, 2009; ... Historically, trade associations have trailed the indicators of economic conditions. When business conditions go south for an industry, it normally takes a year or so for this to be reflected at their association. Conference attendance and publication sales sour, members' renewals may ...