Recently added articles from The Newsletter on Newsletters:
Making it easy on readers: check e-mail and physical addresses, dates.
Dec 07, 2009; ... Dear Subscriber: The Washington Post's Ombudsman had a long piece last Sunday (11/29) about how the Post is making it hard for its web readers to offer feedback to a top editor. "Most merely want to ask a question, make a suggestion or relay a story tip. It shouldn't be so ...
Are you tracking all your source data?
Nov 30, 2009; ... Dear Subscriber: Over the Thanksgiving holiday break, I cleaned off the table beside my easy chair at home, and came across a promotion for Upside, a newsletter published by Horizon Publishing, the big Hammond, Ind., financial newsletter publisher. The pitch got my ...
Does your login procedure turn your customers away?
Nov 16, 2009 ... Dear Subscriber: In the last few days, I've had trouble logging into two seldom-used, password-protected websites. One was Unity Bank, a community bank in New Jersey that I still do business with, even though I moved to Maryland five years ago. The other was the ...
8 E-mail trends to affect what you do in 2010.
Nov 16, 2009; ... This has been a challenging year for e-mail marketers, as well as just about everyone in every business, in every market. Buyers have put a hold on purchases and sales cycles have become longer, and there have been fewer dollars per sale. The means sales goals have been missed - and unmet ...
Economic outlook for 2010: better, but not good.
Nov 06, 2009; ... Dear Subscriber: Next year is going to be better than this year. Unfortunately, 2009 was "really, really awful." That's the conclusion of Bill Witte, associate professor emeritus of economics at Indiana University and a member of the Kelley School of Business' annual ...