Recently added articles from The Non-profit Times:
Shock and awe makes an impression: sometimes you can't go too far with public awareness.
Sep 15, 2008; Donohue, Michele ... A poster featuring a busty, D-cup model will turn heads. Couple it with a precocious, pig-tailed face of a little girl and it will stir an Internet frenzy. That's what happened to The United Way of Greater Milwaukee's (UWGM) statutory rape awareness campaign when the faces of ...
That familiar feeling: fundraising goes national by going regional.
Sep 15, 2008; O'Reiley, Tim ... When the American Lung Association (ALA) in New York City tried to streamline its fundraising efforts by eliminating local references in their mailings in favor of a generic nationwide message, it saw donations drop 12 percent from the previous year. [ILLUSTRATION OMITTED] ...
Lessons from 'Lenny' grab attention of millennials.
Sep 15, 2008; Donohue, Michele ... The Texas Department of Transportation (TxDOT) had harrowing statistics--everyday in the state four people die in alcohol-related crashes. But the problem remained how do you translate the serious drunk driving situation to a care-free, younger crowd? One solution was a video of ...
Protected from whom? Mail dates, list usage rules becoming unsettled.(LISTS)
Sep 15, 2008; Clolery, Paul ... Susan G. Komen For the Cure (SGK) began evolving its direct mail program in February 2007. This past May it starting dropping the blackout dates for swapping its donor files. It is also evolving its direct response program so that it is not tied to a mail piece or calendar plan but to when ...
Information sharing: transparency will show donors made correct choice.(FAITH-BASED FUNDRAISING)
Sep 15, 2008; Doyle, Jack ... Let's take a little true or false quiz: 1. Fundraising regulators are getting scary ... 2. Compliance for general nonprofits is expensive (Form 990 preparation, Sarbanes-Oxley issues for their boards, contract filings, registration, etc.) ... 3. Reporting ...
Donors want more: most are not extremely happy with nonprofit interactions.(DONORS)
Sep 15, 2008; Hrywna, Mark ... Slightly more than 1 in 10 donors (13 percent) say their experience as a donor exceeded expectations, according to a new survey. While 83 percent of donors said their experience met expectations, it leaves "more room for improvement for nonprofits to wow their donors," said Dirk Rinker, ...
New form 990 instructions available.(BRIEFS)
Sep 15, 2008 ... The Internal Revenue Service ORS) released the revised instructions that tax-exempt organizations will need to fill out for the redesigned Form 990, which must be filed starting with tax year 2008 (filed in 2009). Most charities and other tax-exempt organizations must file an ...
Diversity recruitment: age is also a diversity issue to consider.(HUMAN RESOURCES)
Sep 15, 2008; Donohue, Michele ... The U.S. Census Bureau has projected that the American minority population will be the majority by 2042--eight years earlier than previously predicted. While that is still 34 years away, nonprofits aiming to hire the best and the brightest have already begun taking steps toward inclusive ...
Community Foundations leveraging information to raise cash.
Sep 01, 2008; McNamara, Don ... Match this: More than $800,000 raised in 45 minutes and it didn't involve a weapon of any kind. Communicating, collaborating and cooperating are predominant themes in the nonprofit sector these days. If the fundraising results achieved in central Ohio this past March are any ...
Tight economy squeezes inventories at resale stores.
Sep 01, 2008; Pope, Tom ... [ILLUSTRATION OMITTED] In a struggling economy many resale stores are finding sales increase as the public seeks bargains. This boom gives The Salvation Army a nervous headache. "Sales are up around 3 to 5 percent" said Maj. George Hood, national community relations ...
An all-online gala forgets about everything except the donor.(Neighborhood Housing Services)
Sep 01, 2008; Hrywna, Mark ... The Neighborhood House Association's (NHA) annual gala raised about $170,000 last year but there were no tuxedos, evening gowns or fancy hors d'oeuvres. There also was no band, much less a banquet hall, but donors still purchased tickets and tables and sponsors offered their support of the ...
Anyone got the munchies?(Who ... When ... Where ... How ... WHAT?)
Sep 01, 2008; Hrywna, Mark ... [ILLUSTRATION OMITTED] Well, if people ever get tired of Thin Mints or Peanut Butter Patties, a "Mary Jane" could always invigorate the brand, the growing kind, not the candy favorite, that is. Authorities in July discovered thousands of marijuana plants in various stages of ...
It's just a couple of girls next door.(Who ... When ... Where ... How ... WHAT?)
Sep 01, 2008; Donohue, Michele ... An event to raise money for children definitely wasn't kid-friendly at the Playboy Mansion. The "Cops and Robbers" event on Aug. 23 featured Playboy playmates, MySpace "star" Bobbi Billard, DJ Lady Tribe and undefeated Ultimate Fighter Daniel Puder, with a donation benefiting San Jose, ...
Can't beat this. Well, maybe you can.(Who ... When ... Where ... How ... WHAT?)
Sep 01, 2008; Hrywna, Mark ... [ILLUSTRATION OMITTED] This could give "take one for the team" a new definition. Funds raised during the World Xtreme Boxing Challenge (WXBC) will benefit local charities in Des Moines, Iowa. The WXBC pits eight participants in a day-long tournament of mixed martial arts (MMA), ...
Try chanting these ...(Who ... When ... Where ... How ... WHAT?)
Sep 01, 2008 ... [ILLUSTRATION OMITTED] If presidential campaign slogans are making you sick, Nonprofit Voter Engagement Network (NVEN) has the remedy. NVEN is rolling out a line of nonpartisan products, some that simply say "Vote November 4," perfect for nonprofits to highlight the ...
Raise your hand: thankfully, volunteers don't wait to be called on.(GENERAL RAMBLINGS)(ServiceNation Summit )
Sep 01, 2008; Clolery, Paul ... Approximately 500 folks in really expensive business garb, or more leisurely but nearly as expensive attire, will gather on September 11 in New York City for the first ServiceNation Summit. Several million dollars will be spent on the event and the subsequent day of action. At this ...
Nonprofit marketers take national prize.(AWARDS)(Jay Aldous and Kyle Zimmer are awarded as nonprofit marketers of the year)(American Marketing Association)
Sep 01, 2008 ... Jay Aldous, from the U.S. Fund for UNICEF, and Kyle Zimmer, from First Book, were the co-recipients of the inaugural American Marketing Association/American Marketing Association Foundation Nonprofit Marketer of the Year award. The now annual award was announced at the ...
Acquiring new donors takes guts.(Letter to the editor)
Sep 01, 2008; Braune, John C. ... Dear Editor: Several of my staff passed around the On Dangerous Ground piece you did in the General Ramblings column (Aug. 1, 2008). Your comments just hit it right on the head in reference to the ongoing need for reinvestment in your donor file. Our "choir" here at ...
Tish, that's French! Cy pres for no mission drift at your nonprofit.(STREETSMART NONPROFIT MANAGER)
Sep 01, 2008; McLaughlin, Thomas A. ... Foundations are not inherently glamorous. When it holds up a house, the kind of foundation made of poured concrete or cement blocks is easily the most boring thing about the building. No homeowner ever decides to spruce up the building and includes the foundation. No visitor to ...
Nonprofit publishing: how to treat advertising activities by a tax-exempt organization.(TAXING ISSUES)
Sep 01, 2008; Berger, Harvey J. ... A tax-exempt organization prefers that all of its revenue generated be eligible for tax-exempt status. However, due to strict laws enacted by Congress, your organization is faced with restrictions that prevent certain types of revenue from being classified that way. As a result, revenue ...