Recently added articles from The Shopper Report:
Prepared food perceptions.
Dec 01, 2009 ... While many supermarkets are learning how to make and merchandise prepared foods, perceptions of what's in them and how they are packaged haven't kept up with reality. Packaging is an especially big problem, because the memory of a leak lasts a long time, especially if it stains your coat ...
Money follows brands.
Dec 01, 2009 ... The report shows that "Women with lower incomes focus on price, not the name of the brand they are buying. Women with higher incomes have the leeway to compare brands as well as prices. " In some ways, that's an of course. In other ways, it makes me wonder about the long term wisdom of ...
Supermarket advertising OP.
Dec 01, 2009 ... This grumble seems to deserve its own heading. * "Sunday papers are stuffed with dozens of circulars that are mostly a waste of paper. The ones I would like to see are the supermarkets, and they are no longer there. Supermarket ads let me know what's on special and help me make ...
Brand winners and losers.
Dec 01, 2009 ... Advertised brands have been taking a beating from advertising cutbacks coupled with news of safety hazards, recalls, eliminations, crowding, price erosion, and trust erosion. As advertised brands shrank their package sizes or contents to avoid price increases, they lost their longstanding ...
Is "good" enough?
Nov 01, 2009 ... A new and simple rating scheme offers consumers and companies easy access to independent "goodness" ratings of 75,000 products on a 10-point scale. If "goodness" sounds a little churchy and moralistic, it is. It gives each product a rating for health, environment, and social impact, as ...