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Article: Mrs. Butterworth Gets Makeover
- Article from:
- AP Online
- Article date:
- December 2, 2007
- Author:
CopyrightCopyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. (Hide copyright information)
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The talking grandmother-shaped syrup bottle is back on television ads for Mrs. Butterworth's. The bespectacled Vlasic stork is hawking pickles again, too.
Boxes of Swanson TV dinners this year went back to their original, teal color scheme and portion size has been reduced.
All these once-heralded labels have come under the ownership of Mountain Lakes-based Pinnacle Foods Corp., whose strategy is to purchase tired but well-known packaged food brands like Lender's Bagels, Vlasic Pickles and Mrs. Butterworth's and reintroduce them, adding modern-day twists.
"We are a company of iconic brands that are very much part of the fabric of Americana, each of which has some ...