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Article: Burger King discusses new items for 2008, growth strategies
- Article from:
- AP Worldstream
- Article date:
- February 27, 2008
- Author:
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Burger King, the world's No. 2 hamburger chain, said Wednesday it plans to start selling several new items this year, including two specialty Whoppers, a wrap, smoothies and even macaroni and cheese for children.
In a meeting with analysts, Burger King Holdings Inc. said it expects earnings per share to grow by 15 percent this fiscal year and described strategies that include opening more new restaurants, employing a new broiler that cooks better burgers, and continuing to run advertisements with pop culture tie-ins to keep the brand fresh in the minds of fast food diners.
Burger King has posted 16 straight quarters of growth in same-store sales, or sales in stores open at ...