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Article: Planet Green network runs counter to type; will soft-sell mission
- Article from:
- AP Worldstream
- Article date:
- June 1, 2008
- Author:
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Viewers who tune in the new Planet Green network expecting a sober documentary on the plight of the yellow-breasted whooping finch will be in for a surprise.
Instead, they will see celebrities such as Tommy Lee, Ludacris, Tom Bergeron and Adrian Grenier _ and absolutely no lectures, promises Eileen O'Neill, the network's president.
Planet Green switches on Wednesday evening and runs counter to type. The environmentally conscious network will soft-sell its mission, making entertainment a bigger priority than education. O'Neill calls it "eco-tainment."
The network will immediately be available in 50 million homes, nearly half the cable or satellite customers in ...