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Article: Companies offering free gas to attract business
- Article from:
- AP Online
- Article date:
- June 8, 2008
- Author:
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Two magic words are turning consumers' heads lately. Not "Get rich" or "Lose weight." Try "Free gas." Businesses from banks and hotels to golf-club makers and blood-donation centers are offering promotions that involve free gas _ generating more attention and goodwill from price-stunned drivers than traditional promotions might deliver.
For example, Callaway Golf Co. is giving away gas cards worth as much as $100 with the sale of certain drivers. Guests who book three nights through hotels.com will get $50 gas cards. And TCF Bank, based in Wayzata, Minn., is giving $50 gas cards to customers who open checking accounts.
The trend will grow in the ...