Article: Companies offering free gas to attract business

Two magic words are turning consumers' heads lately. Not "Get rich" or "Lose weight." Try "Free gas." Businesses from banks and hotels to golf-club makers and blood-donation centers are offering promotions that involve free gas _ generating more attention and goodwill from price-stunned drivers than traditional promotions might deliver.

For example, Callaway Golf Co. is giving away gas cards worth as much as $100 with the sale of certain drivers. Guests who book three nights through hotels.com will get $50 gas cards. And TCF Bank, based in Wayzata, Minn., is giving $50 gas cards to customers who open checking accounts.

The trend will grow in the ...

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