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Article: DirecTV, TiVo to offer new HD DVR to customers
- Article from:
- AP Online
- Article date:
- September 3, 2008
- Author:
CopyrightCopyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. (Hide copyright information)
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TiVo Inc. said Wednesday it will launch a new high-definition digital video recorder under an extended agreement with DirecTV Group Inc., reigniting a once-cooling relationship.
The new development deal extends the companies' agreement by five years to Feb. 15, 2015, and calls for satellite television provider DirecTV to market TiVo's DVR products to new customers for the first time since DirecTV began using a rival DVR.
The partnership helps TiVo, a pioneer in DVRs, gain access to DirecTV's HD market. High definition is a key growth area for TiVo because it generally makes more per unit sold than with standard definition recorders.
TiVo shares gained 24 cents, or ...