Article: Banking basics pay off for Wells Fargo amid chaos

With its iconic stagecoach, Wells Fargo & Co. has evoked images of the wild West throughout its 156-year history.

Now it is finally expanding east of the Mississippi with a $12.2 billion acquisition of Wachovia Corp., a golden opportunity that the San Francisco-based bank was able to seize largely because it never got too wild while many of its rivals gambled on exotic lending products that led to the current financial chaos.

"Wells Fargo knows how to gather deposits, sell additional products and not make loans to people who can't afford to pay them back," said Celent analyst Bart Narter.

It sounds simple, but sticking to the banking basics was not ...

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