|
|
Article: Super Bowl pregame ads a tougher sell
- Article from:
- AP Online
- Article date:
- January 23, 2009
- Author:
CopyrightCopyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. (Hide copyright information)
|
Sales of Super Bowl ads are holding up fairly well, even at $3 million for 30 seconds. But commercial spots that will run in the pregame hours? That's a different ball game.
People who buy ad time on behalf of advertisers say NBC is having a tough time selling out the ads that will run in the four hours or more leading up to the Feb. 1 championship. Now the network is making deals to more quickly move unsold inventory for the less-watched but still pricey pregame spots.
"Things have been softening for a while," said Gary Carr, director of national broadcast at media buyer TargetCast tcm in New York. "There's some attractive pricing to be had."
For ...