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Article: Jar peanut butter sales fall amid salmonella fears
- Article from:
- AP Worldstream
- Article date:
- February 10, 2009
- Author:
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Shoppers are leaving jarred peanut butter off their grocery lists, according to sales figures, even though familiar brands have not been affected by the salmonella outbreak that has sickened hundreds and led to one of the largest product recalls in U.S. history.
To fight the sales slump, the makers of Jif and Peter Pan have countered with a costly advertising campaign aimed at reassuring nervous eaters.
Jarred peanut butter sales during the four weeks ending Jan. 24 dropped 22 percent from the same period the previous year, according to figures compiled by The Nielsen Company, which tracks consumer purchasing decisions. The 33.8 million pounds (15.33 million kilograms) of ...