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Article: Iconic Good Housekeeping seal goes green
- Article from:
- AP Online
- Article date:
- March 9, 2009
- Author:
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For a century the Good Housekeeping Seal has guided consumers to wise purchases. Now the magazine is hoping it will lead them to environmentally friendly ones as well.
In its April issue, which hits newsstands Tuesday, editor-in-chief Rosemary Ellis announces the magazine will add a second, Green Good Housekeeping Seal to its quality-assurance arsenal. Good Housekeeping stepped into the green movement when it found its readers were interested in buying eco-friendly products, but found themselves lost in a marketplace of green garble, Ellis said.
"Marketers were slapping a lot of words on products sometimes legitimately, no doubt, sometimes not so legitimately," Ellis ...