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Article: Toyota president says product lineup under review
- Article from:
- AP Online
- Article date:
- June 25, 2009
- Author:
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Akio Toyoda promised a nimbler Toyota that will be more responsive to regional needs in his first public appearance as head of the Japanese automaker his grandfather founded.
Toyoda, the automaker's first president from the founding family in 14 years, said Thursday the company's entire product lineup will be reviewed to better focus its offerings to each global region.
He also hinted Toyota was stepping back from its recent go-go years of global expansion and returning to basics and simply making good cars.
Toyoda, 53, one of youngest presidents in Toyota Motor Corp.'s history, also said he will put customers and the rank-and-file first to steer the world's biggest ...