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Article: College publishers get into book-rental business
- Article from:
- AP Online
- Article date:
- August 13, 2009
- Author:
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College students fed up with spending hundreds of dollars to buy textbooks they only use once are getting some new rental options.
And textbook publishers, undercut by sales and rentals of used versions that push them to the sidelines, are hoping they have figured out some new strategies to make money.
Stamford, Conn.-based Cengage Learning on Thursday announced plans to rent titles directly to students for 40 percent to 70 percent off the suggested retail price.
Also Thursday, McGraw-Hill Higher Education announced a partnership with web site Chegg.com _ one of numerous Web sites that have popped up selling and renting secondhand books. Under the arrangement, ...