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Article: Prices key for toy sellers with Santa on a budget
- Article from:
- AP Online
- Article date:
- October 1, 2009
- Author:
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Santa's on a budget this year.
Toy retailers and makers plan to make the best of it by offering more deals and cut-price versions of more expensive toys that they hope will spur parents to spend even if they're scrimping elsewhere. Two influential lists of expected hot holiday toys show only one over $100.
Parents are likely to keep shopping cautiously as they worry about job security, despite an uptick in home values and a rallying stock market.
"Price is more of a driving factor this year than it was before, and we will probably get our shopping done earlier so there are more choices," said Decatur, Ga., resident Ingrid Allstrom Anderson, 32, whose ...