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Article: Volunteers grade groceries at taste-test center
- Article from:
- AP Online
- Article date:
- October 7, 2009
- Author:
CopyrightCopyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. (Hide copyright information)
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Before they reach store shelves, food and drinks proposed to be made for Kroger Co.'s brands must pass muster with taste-testers who are paid in nibbles and sips and in-store coupons.
Seven at a time, volunteers fill a row of cubicles down the hall from the lobby at Kroger's downtown Cincinnati headquarters, helping Kroger assess its store-brand lineup, which has nearly doubled in five years. They sit facing slots from which trays emerge with individual samples.
Some furrowed their brows one recent morning, others closed their eyes to savor tidbits of peach ice cream. Then they tapped out answers to multiple-choice questions from a computer about taste and texture and how ...