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Article: Anheuser-Busch sponsors SNL to launch new brew

Article from:
AP Online
Article date:
October 16, 2009
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Anheuser-Busch is buying all the national ads on this week's edition of comedy mainstay "Saturday Night Live" to launch its new brew, Bud Light Golden Wheat.

The brewer _ part of Anheuser-Busch InBev _ and NBC Universal announced the sponsorship deal Thursday. This Saturday's episode will mark the first time in the 35 seasons of "Saturday Night Live" that one advertiser has bought all of the national ads for the show.

Both Anheuser-Busch and NBC declined to say what the sponsorship, which includes airing 11 commercials, will cost. The sponsorship will mean an additional 6 to 7 minutes of extra show time, NBC said.

St. Louis-based Anheuser-Busch released ...

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