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Article: Bosco Sport signs up as Sochi 2014 sponsor
- Article from:
- AP Online
- Article date:
- October 28, 2009
- Author:
CopyrightCopyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. (Hide copyright information)
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Russian apparel brand Bosco Sport signed up as leading domestic sponsor of the 2014 Winter Olympics in Sochi on Wednesday in a deal worth more than $100 million.
The agreement also makes Bosco Sport the exclusive outfitter of Russian Olympic teams for the upcoming Winter Games in Vancouver through the Summer Games in Rio de Janeiro in 2016.
"Western fans have been very envious (of Bosco Sport's outfits) and now they will become even more so," Sochi organizing committee chairman Dmitry Chernyshenko said at the signing ceremony with Mikhail Kusnirovich, the head of Bosco Sport's parent company Bosco di Ciliegi.
Bosco Sport also signed a deal to produce licensed ...