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Article: fund-raising
- Article from:
- The Columbia Encyclopedia, Sixth Edition
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Copyright informationThe Columbia Encyclopedia, Sixth Edition. Copyright 2008 Columbia University Press. (Hide copyright information)
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fund-raising large-scale soliciting of voluntary contributions, especially in the United States. Fund-raising is widely undertaken by charitable organizations, educational institutions, and political groups to acquire sufficient funds to support their activities. Among the methods used are door-to-door appeals, direct-mail campaigns, charity dinners and testimonials, charity balls, benefit entertainments, and, more recently, televised appeals and telephone solicitation. These techniques are generally accompanied by advertising and public relations campaigns. Before World War I private social agencies conducted individual fund-raising drives in their own communities, but with the war came ...
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