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Article: Betfair signs deal with Sports Cafe; No 1 online sports betting company will feature in 11 outlets across the UK.
- Article from:
- M2 Presswire
- Article date:
- April 14, 2003
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M2 PRESSWIRE-14 April 2003-Betfair: Betfair signs deal with Sports Cafe; No 1 online sports betting company will feature in 11 outlets across the UK(C)1994-2003 M2 COMMUNICATIONS LTD
RDATE:04142003
London -- Betfair, the company revolutionizing betting, has signed a sponsorship deal with Sports Cafe, the sports bar chain owned by the Coliseum Group plc, that aims to capitalize on the link between televised sport and online sports betting. The deal applies to the three existing Sports Cafe outlets - in London, Manchester and Birmingham - and the eight new venues that the Group plans to develop across the country, five of which it hopes to open within the ...