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Article: Behind the scenes, ahead of the curve: Robert Becker and Julie Simonson talk about "meating" product development challenges.(Oscar Mayer and Company Inc.)
- Article from:
- Refrigerated & Frozen Foods
- Article date:
- March 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Oscar Mayer's Bob Becker and Dr. Julie Simonson live life behind the scenes... but ahead of the curve. Visit Oscar Mayer's Madison, Wis., offices and you'll find Becker, vice president of development; and Simonson, associate director of R&D; among researchers creating new products, spearheading improvements and reinventing packaging for Oscar Mayer meats, Lunchables meal kits and Boca meat alternatives.
All the while Becker, Simonson and others remain equally committed to staying abreast (or slightly ahead) of consumer trends and concerns. And these days - judging by the company's recent work -- consumer trends and concerns are quite clear: food safety, ...