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Article: Beer battles to come: A-B won the domestic beer wars of the 1990s, but now faces new, more agile opponents. (Statistical Study).(Anheuser-Busch)
- Article from:
- Modern Brewery Age
- Article date:
- March 31, 2003
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Imagine a bunker deep below Anheuser-Busch's St. Louis brewery sometime in the late 1980s. Anheuser generals are plotting strategy for the coming beer wars. Their strategy must include the defeat of the weak Stroh/Heileman axis, and the marginalization of Miller and Coors.
Anheuser-Busch may not have a bunker, or generals, but the beer battles of the 1990s were decisively won by the St. Louis-based brewer. By the end of the 1990s, Stroh and Heileman were gone, and Miller had lost all momentum (Miller entered the 1990s selling 43 million barrels, and left the 1990s selling 43 million barrels).
In the beer skirmishes of the new millennium, A-B has been ...