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Article: KidKraft producing Strawberry Shortcake furniture collection. (Licensing).(Brief Article)
- Article from:
- Home Textiles Today
- Article date:
- April 7, 2003
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dallas -- Everything old is new again, and Strawberry Shortcake is the latest 1980s property to resurface for the youngest generation to get a fresh look at.
Already appearing on updated dolls from Bandai, Strawberry Shortcake made her debut on juvenile furniture at Toy Fair, with prototype products from KidKraft. KidKraft will show finalized products at both the High Point furniture market and the Juvenile Products Manufacturers Assn. show in May.
KidKraft, who obtained the license from DIC Entertainment (agent for American Greetings), is manufacturing wood furniture items, including a child-sized kitchen, vanity table with ottoman, rocking chair, ...