Article: Holiday Inn Express Asks Consumers To Name That Roll!

ATLANTA -- ATLANTA, April 17 /PRNewswire/ -- To celebrate the launch of the Express Start(SM) breakfast bar, Holiday Inn Express is(R) asking America to help name its new signature cinnamon roll.

The indulgent breakfast treat is made with the highest grade of cinnamon and is exclusive to the Express Start breakfast bar -- a new offering at the more than 1,200 Holiday Inn Express properties across the U.S. The recipe took nearly two years to perfect and even comes with an optimum warming temperature.

However, unlike its counterpart, the new exclusive gourmet Smart Roast coffee, the cinnamon roll is nameless. So, Holiday Inn Express is now looking for ...

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