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Article: Streetscape strategy boosts youth at El Dorado: larger stores drive sales increases for Miami giant. (Up Close: Cover Story).(Company Profile)
- Article from:
- Home Accents Today
- Article date:
- April 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Miami -- In 1966, like many Cubans fleeing the Communist government under Fidel Castro, Manuel Capo boarded a 24-foot wooden boat with his two sons, Carlos and Luis, and headed to Miami.
While tens of thousands of others made similar journeys, this voyage, on board a boat called El Dorado (which translates in English to The Dolphin), was not just a trip to freedom, but the first step in the history of what would become a multi-million dollar company and the largest Hispanic-owned furniture retailer in the United States.
In 1967, Manuel Capo opened his first store, named after the boat that brought him to freedom, after his wife and three more sons made it ...