Article: Greater involvement in true sponsorship. (Letters to the Editor).(Letter to the Editor)

Article: Seeing off the competition: Chris Dillabough talks ...
New Media Age;  November 29, 2001 ;     700+ words ...ON THE FACE OF IT, IT'S SURprising that Carl White, who still sees himself as "a media person, not a new media person", should reappear as the European head of an interactive advertising company just weeks after being at the centre of one of the most high-profile and acrimonious collapses in the

Article: DoubleClick top-spot comes under siege: As the world of ...
New Media Age;  November 1, 2001 ;     700+ words ...VALUECLICK'S ACQUISITION of US-based Mediaplex last week was seen by many in the industry as a great opportunity to introduce some long-overdue competition into the third-party ad-serving technology market. ValueClick itself has already made it clear that it plans to attack the dominance of

Article: Are the sales houses making a comeback? having survived a long ...
New Media Age;  September 19, 2002 ;     700+ words ...DIGITAL AD SALES HOUSES IN their old form died a slow death. It was a long and painful year from mid-2000, when big-name sites including Freeserve and MTV took sales in-house, to the start of the nightmare period of autumn last year. But when US company 24/7 Media said it was exiting Europe, it

Article: Job sites seek new position: As their own job cuts increase, ...
New Media Age;  November 8, 2001 ;     700+ words ...STEPSTONE THIS WEEK retreated to its core markets, cutting off its loss-making UK arm and shedding 185 jobs, after spending millions on advertising its brand. With an economic downturn looming, questions are once again being asked about the viability of large-scale, generalist employment portals.

Article: Are the portals growing up? The portals have been slow in ...
New Media Age;  September 12, 2002 ;     700+ words ...WHEN LYCOS AND MSN LAST week said they were preparing to target in earnest the media plan-fling and buying agencies that control the ad spend of the world's biggest brands, the response from many in the agency world was 'What took you so long?' According to the head of one major interactive ad

Article: Industry must unite to stop growth of a pop-up plague: ...
New Media Age;  August 15, 2002 ;     700+ words ...LISTENING TO THE INDUSTRY names who have spoken out in the debate over pop-up ads, you'd think they were digital Marmite - you either love them or hate them. The truth is that most Web publishers and agencies, while seeing the danger of spreading pop-ups too thickly and leaving a nasty taste in the

Article: Guardian signs San Miguel sponsorship. ...
New Media Age;  September 5, 2002 ;     700+ words ...Guardian Unlimited is ramping up its drive for revenues with its most ambitious sponsorship programme to date. The site has signed a four-month deal with beer brand San Miguel offering a dedicated micro-site with three channels of content updated by Guardian staffers and freelancers. The deal was