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Article: CHORION (COR).
- Article from:
- Investors Chronicle
- Article date:
- April 11, 2003
CopyrightCOPYRIGHT 2003 FT Business. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chorion confirmed its plans to retain the childrens division, namely the rights to Enid Blytons creations, only months after putting it up for sale. Chief executive Nicholas James says offers failed to meet the value he believes Chorion will generate from the properties.
Chorion struggled in 2002, thanks to a hiccup in new programme commissioning at ITV and delays to Noddys relaunch, the only Blyton character the company has developed so far. However, 100 new 10-minute episodes of Noddy have been produced and are being shown on Channel 5, while Noddy And The New Taxi was the UKs best-selling pre-school video over Christmas. Also, ITV has now committed to making ...