Article: Trends in customer marketing integration. (Customer Marketing Solutions).(from Deirdre Girard)

"Customer Marketing Solutions" is a bi-monthly column by CRM industry thought leader Deirdre Girard. In it she will address questions and issues she hears most frequently from clients, staff industry analysts and the media. Direct Marketing magazine readers are welcome to ask questions too. Simply e-mail Deirdre at dgirard@previsionmarketing.com.

As promised in my last column, this month I will focus on emerging trends in customer marketing rather than current trends. If you evaluate trends that are pervasive today, you might stimulate your thinking in terms of strong tactical solutions to current problems. Oftentimes if many companies are employing a similar ...

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