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Web-based workflow tool helps agencies cut campaign planning time. (What's Next.com?).(DoubleClick Inc. introduces Internet product)(Brief Article)
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Direct Marketing
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October 1, 2002
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Copyright informationCOPYRIGHT 2002 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DoubleClick Inc. (www.doubleclick.net) has launched MediaVisor, a workflow tool that helps advertisers and agencies to manage the media planning, buying and execution process from one central Web-based application. During the 90-day MediaVisor charter program, participating agencies reported savings of up to 35 percent of their online campaign planning time by using the tool.
Altogether, MediaVisor simplifies the process of site selection through its integrated Site Directory, automates the REP process, eliminates data entry duplication, generates charts and streamlines the transition from planning and buying to trafficking. The tool also standardizes agency terms ...
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