Article: Sohrab: - a success story. (Cover Story).

Pakistan Cycle Industrial Cooperative Society Ltd. (PCICS), popularly known as Sohrab is a unique success story of a private enterprise owned and managed by a Cooperative Society Starting out in 1953 as a assembly plant for bicycles, PCICS is now the largest industrial complex of its type in the country, with a extensive variety of products (including bicycles, motorcycles, exercisers, motor-rickshaws and wheelchairs) and a workforce of over 2,000.

Every year, PCICS not only makes a valuable contribution to the national economy and GDP but also caters to the needs of the common man with its highly affordable products.

PCICS (Sohrab) is a pioneer of ...

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