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Article: Numbers Grow for 'Good Day'; Show Building Momentum in Markets Where it Has Been On Longest.(TV Currents)(Twentieth Television's 'Good Day Live' is showing strength)
- Article from:
- TelevisionWeek
- Article date:
- April 14, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Chris Pursell
Patience may indeed be a virtue when it comes to Twentieth Television's fledgling syndicated strip Good Day Live.
The series was launched nationally last January and currently holds a 0.9 household rating. But the truer test could come from the initial stations where the series was tested as part of a slow rollout. Of the 11 markets that have had Good Day Live in the same time period for at least three major sweeps, eight have shown growth, one is even and the remaining two are off a share point. For two-sweeps-book markets, half are showing signs of growth, while the remainder are holding even.
The rollout strategy may be ...