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Article: Business travelers soldier on; Compared with sept. 11, War in Iraq has little effect on Trade show attendance.(News)
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- BtoB
- Article date:
- April 14, 2003
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CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MADDOX
Business travel has been only slightly affected by the war with Iraq, in contrast with the impact felt by past wars and dramatic events.
``Sept. 11 had much more of an impact,'' said Susan Friedmann, founder of The Tradeshow Coach, a meeting consultancy in Lake Placid, N.Y. ``It affected the entire meeting and trade show industry.''
Friedmann, whose clients include the American Society of Association Executives, the International Association of Exhibit Managers and the International Plastics Association, said it was too soon to determine all of the ramifications of the war with Iraq on the current trade show climate.