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Article: Brick By Brick.(develping clients and business)
- Article from:
- Profitable Embroiderer
- Article date:
- March 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ginny Fineberg
When you are starting your embroidery business, people bring you jobs. A job could be putting names on lab coats, making bowling shirts for the local restaurant team, embroidering a fire shield on jackets for a fire company, or sewing a design on placket shirts for a veterinary office. We are going to look at how to work with the people who bring you these jobs. We will look at ways to turn them into long-term customers who will deal with you for all their embroidery needs.
Although it might seem strange to us as embroiderers, most people know very little about how commercial embroidery is produced. They also are not savvy about ...