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Article: Heineken and Celia Cruz Foundation Create Community Tie-In With Green Ribbon Program; - New initiative supports music education programs in Hispanic Communities -.
- Article from:
- PR Newswire
- Article date:
- April 21, 2003
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WHITE PLAINS, N.Y. -- WHITE PLAINS, N.Y., April 21 /PRNewswire/ -- Heineken USA announces the launch of a new charitable endeavor, Heineken Green Ribbons. The program is part of a national effort to raise awareness and funds to support music education programs in Hispanic communities across the country. The program is slated to make its official debut during activities at this year's Billboard Latin Music Conference and Awards Show in Miami. The first recipient of funds generated by the initiative will be the Celia Cruz Foundation.
As part of the project, Heineken will design a special green ribbon to symbolize its commitment to music education and music ...