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Article: Rubio's Fresh Mexican Grill Launches Exciting New Advertising Campaign; Charming Spokes-Character ``Rafael'' Introduces Fajita Fiesta.
- Article from:
- Business Wire
- Article date:
- April 22, 2003
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Business Editors
SAN DIEGO--(BUSINESS WIRE)--April 22, 2003
He's a stand-up guy with a quick-wit and an insatiable desire for the best of Baja cuisine, found only at Rubio's Fresh Mexican Grill (Nasdaq:RUBO). Rafael, a captivating marionette created by Los Angeles-based Siltanen/Keehn is a central part of an exciting new advertising campaign debuting this week for Rubio's.
In the spot, Rafael, a charming and delightful spokes-character shows his passion for Rubio's fresh, high quality, flavorful food, as he makes his way into the kitchen to supervise the team preparing the new Fajita Platter.
The spot, which will air in San Diego, Los ...